Intag Classified Documents
Classified Document Number 2
Number: 002
Date: March 2001
Author/s: Juan Chamero

E-mail: jach@aunmas.com


Subject: Business Plan

First Intag Business Plan

i-Websites Business Plan

This BP is centered on the creation of i-Websites, Intelligent Websites, that is, Websites able to learn from users´ interactions. The idea emerged from the so called ¨dot com¨ crisis, characterized by the massive collapse of Portals, B2C and B2B Websites, as a systems approach to reduce implementation and upgrade costs and at the same time to improve the matching efficiency via Expert Systems and a new IR, Information Retrieval methodology. Along one year of R&D effort, Intag developed two assets, a new IR methodology and a demo Portal where some of the new ideas were tested.

However, the demo Portal grow more than vegetative, at Web pace because the richness of its content, a by product of the Intag team´s knowledge. So this BP try to combine both outcomes in a rather unorthodox way. Notwithstanding it was the beginning of an ambitious world project.


The Company

 

Cover Page

 

 

 

 

 

Subject: Business Plan - March 2001

Enterprise: Intelligent Agents Internet Corp

Presented by: Juan Chamero, CEO

Acronym: INTAG

 

Address: 11111 Biscayne Blvd Build III, Ap.955, Miami Florida 33181

Telephone: 305-510-0206; 305-891-9913

Fax: 561-892-8065

E-mail: jach@aunmas.com

 


Executive Summary

 

Business Plan

Intelligent Agents Internet Corp

Miami, USA

03-01-01

 

 

Purpose

 

INTAG, Intelligent Agents, is an Internet Consultant Company focused on the Design and implementation of Intelligent Agents for Internet sites and networks and as a major byproduct the design and implementation of I-Websites, intelligent Websites with a minimum cost of upgrading and maintenance, ranging from one fourth to one fifth of conventional.

 

What we do: Intelligent Agents is a new born American Corporation that inherits the know-how and vast experience of its founder. As its name suggests its major is the Intelligent Agents development within systems architectures, oriented to all kind of man-machine network interactions.

 

Our Spirit: In all its designs and approaches our firm always looks for the always present "Intelligent plus" emerging from the interactions, namely some elementary data, collected to add history and some pieces of fresh intelligence to the systems served.

 

 

Products

 

Intelligent Agents has five types of products/services, namely:

 

a) Intelligent Agents Design and Implementation

b) Intelligent Web Sites Design and Implementation

c) Selling manufactured Intelligent Web Sites

 

d) IT General Services

e) Administration and/or co-Location of Intelligent Web Sites

 

At present we have built a huge I-Website, as a living demo of the convenience and economy of our solutions. As a real house made with a new technology our living demo will speak by itself more than one million words, so we are going to describe it briefly. As an analogy we could state that we design and implement “Internet Intelligent Houses” at half the price, with practically an unlimited life cycle and with a minimum cost of upgrading and maintenance, ranging from one fourth to one fifth of conventional.

 

 

Our strategy to overcome the “dot com” crisis

The crisis

Almost universally the dot COM is suffering

An excessive cost of presence: Portals, Platforms, Directories, Yellow Pages, in order to captivate and to maintain their visitors, need to offer them a friendly and efficient YGWYW, You Get What You Want interface but this has proven to be a very troublesome and inefficient task. The creation and maintenance of the information databases are a continuous and exponential drainage of money: the larger the users’ basement, the larger are the content volume and specialization of the databases and the larger are the upgrading and maintenance costs. To make the things worse the Internet searching process by itself is going in the wrong direction to become useless.

Meager revenues: actual “Internet Houses” are far from their economic break-even point. We dare to say that by far we concede generously that perhaps in a near future they could but that’s not the merciless reality. The sites owners that were confident to get the break-even based on publicity failed spectacularly.

 

The reason is trivial: they could only collect one fourth of their break-even in the most optimistic scenarios. For instance, a “successful” Portal receiving 100 million monthly visits could collect a maximum of 1 million dollars as gross publicity revenue but the cost of maintaining the interest and loyalty of that presence (a YGWYW site) is at least four times that figure.

 

 

Our strategy

 

Our Strategic approach to this crucial problem:  Accepting that Internet is a global phenomenon that will continue growing and growing at its same historical pace, we have to change to follow its rhythm whether we expect to be in the crest of the wave. To captivate people we have either to lower significantly our per capita cost or to devise a combined strategy, lowering costs and looking for new sources of revenues as well. We are offering to the Web market an unusual and extreme low cost upgrading and maintenance solutions and at the same time creating new sources of revenue.

 

A Key and “shocking” assumption: Another key assumption we recommend to our customers and investors, in order to make business in Internet, is to consider only as an extreme and last option to charge a fee to the site users/members/visitors. Up to now all the intents made in this direction failed. That behavior seems to us rather reasonable: Internet always was a free gigantic communications superstructure. On account of that we, the human beings, are going to change the way of communication among us, the way of commerce among us, and in essence, our way of living.

 

What then should we do to take advantage of these revolutionary features?. We could freely build “Commercial Houses” in the net with enough power to gather and host millions of persons as long as we could offer them valuable information and knowledge within a YGWYW interface. These masses will we our main assets. To do what?: well, for instance, e-Commerce!. We must keep deep in our minds that in the near future, Internet profit will come out from users transactions associated commissions and fees, services and intelligence, being the publicity a secondary revenue source.

 

 

How is an Intelligent House

 

We start our Consulting life working along two connected and parallel ways: selling our Consulting services and at the same time nurturing and adding value to our intelligent methodology and eventually to our proprietary Intelligent Houses to be sold at our convenience. Now we have built one of these houses as a living demo of the power of our methodology. We have to prevent customers and investors that this house is 100% functional and finished as a turnkey product. It has capacity to host as much as 100,000 users as-it-is and up to 10 million in a second step. To get Internet maturity it only needs “to be known”.

 

Enciclopedia latinoamericana, hosted in http://www.aunmas.com is a Spanish Portal, that actually have more than 40 sites and a staff of only three and a half persons continuously upgrades it. 

This product was conceived as a General Knowledge Facilitator, initially addressed to Spanish Speaking people of all ages, from Kinder to University, absolutely scalable, with the spirit of the "classic Internet", with the inherent glamour of the new technologies, with the coherence of the classic encyclopedias and looking like written for only one person. In addition, with an unprecedented low cost of operation, upgrading and maintenance, in the order of ten times less than comparable Internet Portals. In fact, a decisive approach to overcome the "dot com" crisis.

 

 

However we may ask ourselves the following question: Why this shortcut was not found in the e-commerce arena yet? . There are many possible explanations to this type of questions. The advanced technologies are normally thought for advanced applications and the Internet applications are not yet considered “advanced” except concerning security matters. By now Intelligent Agents are not extensively used to extract intelligence from Internet.

 

 

Key facts of our I-Websites

 

 

1. The maintenance is extremely easy and inexpensive. For instance our site aunmas.com could be continuously upgraded and maintained with a staff of only three persons.

 

2. The growth is trivial, along evolutionary axes and all branches and leaves interrelate among each other threading almost autonomously a micro universe of knowledge within the site.  This feature facilitates exponentially the proprietary content generation.

 

3. e-Assets Protection:  their architecture makes them hard to steal by robots and by copy-and-paste procedures.

 

4. Their databases are extremely simples in their architecture with very straightforward queries

 

5. New sections and new sites are easily added keeping the same look and feel.

 

6. Full capabilities to integrate e-Commerce on them: The knowledge transmission and diffusion process is similar to the process of production sales and distribution. So if the whole information process is not well integrated from front-end to backend, the system collapses in time and in cost.  Our I-agents make the flow smooth.

 

The intelligent core of efficient systems must be the abstract figure of something like the "Integrator" as in the complex IT systems. One of the big "dot com" mistakes was trying to integrate the whole e-Business cycle just adding specialization blocks serially from the backend to the front-end without a clever enough core to make the flow smooth and even. In part, the dot com crisis was the result of a chain of mediocrities.

 

Our firm emulates the wise behavior of the nature: if we are to build a system we need first the figure of the Integrator/Architect and next step to feed it with the appropriate hard and soft tools. Once this central figure is at work the third step is to emulate the integrator expertise in a virtual Web context as an "Expert System", resembling the actual site owners’ expertise and knowledge.

 

7. Concerning our demo product, the Encyclopedia, we have created a registered procedure FIRST, Full Information Retrieval Systems for Thesaurus to fully cover the knowledge needed, to satisfy the market target from the beginning, being that one of the outstanding differences of our I-Websites.

 

8. Easy and fast creation of Major Subjects: If we had to create a Website devoted to a Major Subject like for instance a World History Encyclopedia, the first step should be to find an expert, let's say the late Will Durant and a general facilitator of the level of let's say the late Isaac Asimov and make them work together.  Take a look at the failed dot com projects to see if in anyone of them had at least one expert staff of that level. It’s like to launch a big newspaper without a Chief Editor or a Banking Institution without a banker expert. This staff builds the first approach to the market via our FIRST methodology. 

 

9. Without Intelligence there is no sound business.

Actually most sites do not have facilities to extract “pieces” of intelligence from data entering into their systems. They could only track the users’ paths but are not allowed to know what the users presumably wanted.  We do.

 

10. Unlimited intelligence byproducts:

Intelligence Synthesis is a straightforward by-product of our I-Websites. By that we mean, for instance, an objective (non biased) News History Map, made by intelligent agents without human interference. This map could have the graphical form of a multidimensional info map depicting the subjects’ history by importance, showing their intrinsic connectivity. We may see much research done in this direction but with artificial databases and generating maps with the help of humans yet.

 

As a by product of our Consulting activity we may take advantage of everything related to the intelligence obtained from the information and knowledge searching process done for our customers. This intelligence byproduct could take the form of raw material for a collateral editorial business, that is, Internet Manuals, Guides and Tutorials, covering as many subjects as the ones asked for our customers.

Another by product is e-commerce service, collateral businesses to be shared with associated and specialized third parties. It is highly probable that many of our customers are going to need services in the form of e-commerce kits to complement the Intelligent Agents we built for them such as: virtual offices, email and fax and all kind of utilities to maintain the satisfaction and loyalty of their users. We as Intelligent Agents will not sell those services directly but we could advise our customers where, how and with whom to implement them instead.

 

11. Autonomy

In our sites the way is open to almost autonomous auto indexed I-Websites, that is with Major Indexing emerging directly from the man machine inter activity resembling a friendly democratic Utopia.

 

 

 

 

Economic Features of our I-Websites

 

Outstanding benefit - cost ratios, for instance, a mass of 1 million users with a 50,000$ per month budget, or in terms of publicity: 1000 pages view per dollar. That means the possibility to cut to one tenth the actual publicity market costs, making feasible and easy to get the economic break even point only speaking in terms of publicity, even laying outside more fruitful benefits like sponsoring, selling and/or mediation commissions, intelligence by products selling and subscriptions, etc.

 

Low Maintenance Publicity Costs: As usual, the critical mass is –up to now- a matter of money invested in conventional publicity but there is one outstanding difference: the maintenance publicity plateau, that is the publicity needed to keep the mass constant, is by far less than the ones corresponding to conventional sites. The reason: Most of the content is knowledge not news then the life cycle of the first is almost infinite compared the second that is ephemeral in essence.

 

 

Financial Requirements

 

Brief summary for Investors

 

From a system point of view we only need finance to make our product known in the Internet market. Our solution is so beneficial and so low costing related to classical Web design and implementing approaches and so low risky that it's trivial to adopt it as long as it's known even the novelty coming from a new firm like Intelligent Agents.

 

We have to present our methodology to the Internet community in Forums, Congresses and the most important magazines. In parallel we have to present it to a set of strategically selected set of firms, mainly the ones that failed trying to economically break-even e-Commerce sites and new startups. Our actual operating cost is very humble so our financial needs will then be estimated as a function of marketing support.

 

What we urgently need is a Marketing Division with a minimal budget to make us know within the market. Complementary it would be highly desirable some help to reinforce our daily operations.

 

 

 

The investment Facts

 

 

Investment: The Project needs $360,000 along one year. Intelligent Agents offer 40% of its share as partnership compensation.

 

 

 

Returns: What do the investor/s could probabilistically (*) expect

 

·         They collect 40% of $603,000 at the end of the2nd Q of the 1st year (as a result of the first I-Website sold).

·         They collect $137,760 in addition at the end of 2nd year (as a result of Consultant operation).

·         They remain owners of a business that generates from the 3rd year onward 48% of the "virtual" investment of the original  $ 360,000 (as they fully recovered it with the first gain of  $ 803,000).

 

(*): See statistic analysis of the risk portfolio made by simulation.

 

 

In words: they invest $360,000 along the first year, recover 40% of $603,000 at the end of the 2nd Quarter of the 1st year, 137,760 at the end of the 2nd year as a result of its 40% partnership and from that onward they will get the 40% of the gross benefits of the society that means 48% of the money put at risk initially but fully recovered along the first year of the project.

 

 

Uses of the Investment

 

a)       Site upgrade optimization and tune up to quadruple the volume of content and to offer services to potentially attend efficiently up to 10 million users;

b)       Publicity synchronized with the site development in order to get a startup critical mass of 1 million users.

 

What our Equity means

 

Our equity consist of our set of methodologies being FIRST the core of them, our first I-Website Enciclopedia Latinoamericana and all the developments made and built it on it, programs, complementary methodologies, content and all possible trade marks and patents obtained and to be obtained from them. At the moment, all the capital initially afforded to build First and our first I-Website has been used up, being the operating costs afforded by the Intelligent Agents Principal since October 2000.

 

 

Current state of the Project

 

The Intelligent Agents business is closely related to its major achievement, because it depicts the methodology and ideas developed and the spirit of the Consultant team. The essential parts of First are built in present in the Version 1.0 of our Encyclopedia, which is able to handle more than 50,000 daily users. The aunmas.com I-Website as a project started in August 1999 and Version 1.0 was launched on January 26th 2001.

 

 

Owners, Principal and Key Personnel

 

The Principal is Juan Chamero that owns approximately 70% of the equity shares and three partners that own the remaining 30%. The key personnel are The Webmaster Daniel Chamero, the Chief programmer Matías Benidorm, the Web Developer Nicolás Chamero and Alberto Abbatte, one of the partners, that acts as Marketing Assistant. The Principal has agreed to donate a substantial part of their equity to the personnel.

 

 

 

 

 

 

The Company

 

Business Plan

Intelligent Agents Internet Corp

Miami, USA

03-01-01

 

 

How we work

 

What we do: Intelligent Agents Internet Corp is a new born American Corporation that inherits the know-how and vast experience of its founder. As it name suggests its major is the Intelligent Agents development within systems architectures, oriented to all kind of man-machine interactions.

 

Our Spirit: In all type of designs and approaches our firm always looks for the "Intelligent plus", always emerging from the interactions, namely some elementary data collected to add history and some pieces of fresh intelligence to the system served, in fact to our customers.

 

Our firm does not take our customers orders "mechanically", trying to give them strictly what they demand but always "a little more" than that. We always work supposing that in the core of our projects there exists a “Virtual Integrator" able to provide intelligence to their owners, that's our customers.

 

This spirit in action: Let explain this subtle differentiation. If a given customer order us to build an e-Commerce system we design it along their needs and expectations but, but.....that comes the differentiation: out from all the possible man-machine interactions we extract innocuous data and probably not actually demanded by our customer, thinking in all possible futures outcomes for that ordered system. This additional data is not arbitrary but obeys to an ideal architecture of our customer present and future needs. In the core of this architecture we always put a Virtual Integrator to be or not to be used by our customers: is up to them the opportunity to use it.

 

Our VI, Virtual Integrator: This Integrator is a little more than a bureaucratic Administrator but an intelligent super agent able to make the system evolves continuously either by its own or managed by the owners Chief Editor control.

 

Our approach is as old as IT!: Our VI has the means and the raw material to do those tasks!. Using one analogy we do what usually do the well designed hard and soft. Any PC, for instance, is normally used well below the 20% of its full power capacity because the manufacturers were trying to differentiate among them adding more and more features and lowering prices at the same time.

 

The advent of intelligence to the dot com: We follow the same approach, taking profit of the fact that up to know little intelligence has been fueled into the "dot com" domain. Most of the consulting firms were devoted to cope with the new golden rush, everybody was trying to accelerate the process of transferring the canonical commerce into e-Commerce, a process that took centuries to fit as-it-is now. In that febrile behavior, everybody, consultant and e-actors, pushed onward adding hard and soft packages ("e-boxes") trying to solve as fast as possible the gap existent between buyers and sellers but missing a hovering intelligent architecture.

 

Our firm joins in harmony the knowledge of all these e-boxes and the knowledge of Systems Theory, the scientific art of building and optimizing intelligent systems.

 

 


Our Asset

 

As it will be explained in detail later the assets of our firm are FIRST, Full Information Retrieval Systems for Thesaurus, a set of systems methodologies within which is the I-Website Design and Implementation Methodology and our proprietary I-Website, Enciclopedia Latinoamericana, with a total estimated value of $900,000. As-it-is this consolidate asset is not yet mature in terms of marketing and for that reason we are looking for a partner that invest $360,000 buying 40% of it to become a successful Consultant pioneering the Intelligence Internet business all over the world, making reality another e-boom within the Internet realm.

 

 

Key functional elements of the firm

(See Resumes in Appendixes)

 

CEO: Juan Chamero, Total Systems expert, with a long lasting academic and professional life in Systems Theory, Mathematical Modeling and as a Consultant in Integrated Networking solutions and Expert Systems for big enterprises. .

 

Chief of Programming: Matías Benidorm, with 10 years experience in advanced programming, data base administration and intelligent agents scripting.

 

Chief of Operations: Daniel Chamero, with 15 years experience in Networking, n-tiers architectures, Communications protocols and systems implementation. 

 

Web Design and Development: Nicolás Chamero with 5 years experience in the last Web tools and Technologies, the "e-boxes" above mentioned.

 

Data searching and synthesis: Laura Federico and Lía Cortés with 5 years and 3 years experience respectively in Data Search and Synthesis using our own patented methodology of Intelligent URL's. 

 

Marketing Advisor Alberto Abbate, ex Time Warner Executive and FortuneCity Manager, with more than 10 years in the Graphic Industry and Entertainment.

 

 

 

Our Tasks

 

We always present to our prospective a proposal depicting the whole process to be created with a draft of the whole system architecture that perform that process, accompanied of a detailed chronogram of attainments, steps and outcomes under the form of a CPM Critical Path Program. Once we receive the order to perform the job, we proceed to deploy the CPM by objectives to each of the key elements above mentioned. Our teamwork is absolutely interdisciplinary, our people and the professionals contracted work as a Body One.

 

At work nobody speculates about to minimize outcomes and features in order to be efficient. Our motto is to be effective more then to be efficient because we believe that the firm efficiency will come as an overall result of our customers' satisfaction. Let's explain this because in our global world everybody is driven to be efficient as much as he/she can.

 

Our team members have the duty of delivering their job in proper time and form. OK. But within this available time they have to make their best to the whole system as long as their prosecutions does not risk the project delivery. In other firms if a person have got some free time because he/she have found some shortcut to his/her task the management will assign his/her free time to some other project. We don't. He/she is urged by the "spirit" of the firm to insist trying to use any free time in the assigned project benefit.

 

 

Our Goals

 

In our short life span we accomplished two significant goals: 1) Creation and tune up of a Website Architecture and Engineering set of Methodologies based on Intelligent Agents and successfully tested in two huge sites and; 2) Creation and continuous upgrading of a proprietary Demo Portal of our methodologies, Enciclopedia Latinoamericana, hosted in http://www.aunmas.com.

 

 

Our Business Direction

 

We think our future is in Internet. Our niche within it will be the implementation of economic and efficient Web solutions with easy and extremely low cost of upgrading and maintenance. The today scenario is the following:

 

  • A first level of simple and elementary Web sites costing almost nothing, less than $ 500;

 

  • A second level of commercial, professional and institutional sites with Web sites within the range of $ 15,000 through $ 50,000 as cost of creation and a maintenance cost from $3,000 to $ 10,000 monthly and;

 

  • A third level of commercial (e-Commerce oriented), B2B, B2G, B2P and B2C portals, mega institutional sites, big corporative sites with a cost of implementation from $ 500,000 to $ 10,000,000 and a maintenance cost from $ 30,000 to $ 1,000,000 monthly.

 

We think our target fall in the third level, trying first to optimize the actual sites they have. In a second step our niche could fall in the second level. As a parallel business we have high expectancies in the "manufacturing'" of huge Web sites and to sell them as finished and full proved products. The kind of site and the subjects them should deal with is a fact of an adequate marketing research. We foresee a huge potential market building Major Subject I-Websites and selling them as finished products feed with initial markets, for instance a Latin American Medical Portal could be sold by 1 million dollars with a building cost of nearly 150.000 dollars.

 

 

 

Products and Services

 

Intelligent Agents has five types of products/services, namely:

 

a) Intelligent Agents Design and Implementation

b) Intelligent Web Sites Design and Implementation

c) Selling manufactured Intelligent Web Sites

 

d) IT General Services

e) Administration and/or co-Location of Intelligent Web Sites

 

 

 

a) Intelligent Agents Design and Implementation

 

By that we mean design and implementation of specific Intelligent Agents as e-boxes to be plugged in pre existing systems. Eventually we could sell/lease and/or adapt proprietary agents.

 


b) Intelligent Web Sites Design and Implementation

 

It Is our central activity. It always demands a full systems study of the customer as a whole even though oriented to the aspect demanded. For instance a manufacturer wants to sell directly their products via e-Commerce. We don't accept the job without a previous feasibility study of the project as a system or subsystem of the firm and in such condition affecting and affected by all others systems concurrently and simultaneously. As systems experts we have to be sure that the e-subsystem will work harmoniously and in benefit of the customer in the short and in medium as well as in the long range.

 

In some instances we should have to be assisted by simulation models showing that the idea works properly in that holistic sense. Concerning the adoption of new technologies the truth lies always in some point between conservative and audacious approaches. A firm producing shoes along the last 30 years with all their administrative methods and procedures with an average life of let's say 10 years is not going to change drastically neither them nor its spirit because they decide to adopt e-Commerce. Those evolutionary changes take time, human evolutionary time not technology time. .

 

Once agreed to positively change our customer's operations and functionality, the next step is the design and implementation of the solution, including a reasonable time to tune-up pilot samples. Once the solution probes to work according to design, the adequate training of the people who is going to be in charge of the Web site upgrade and implementation must be accomplished.

 

We have to be in mind that in a near future the center of gravity of the operations and functionality of firms working in a global context will be around this type of solutions, meaning a radical migration from marketing and financial leadership to an e-Commerce integrated leadership.

 

c) Selling manufactured Web Sites

 

This is perhaps one of the most promising activities, not only for us but for the time that comes soon. The construction industry is one of the milestones of the actual economic order and the building of nodes, homes and virtual corporations in the Cyberspace will be a new milestone or an extension of the field of the actual building industry as now we have human engineering and bioengineering as an extension of the practical use of the verb “to engineer”.

 

One fundamental feature and at the same time advantage of the Cyberspace buildings are their versatility, the possibility to move from one major subject of interest to others either keeping or changing drastically the same look and feel. On the contrary, a front of a building is hard to change and much more its spacial distribution. In the Web we could build any type of site with o without content, with or without visitors and occupants, with or without traffic.

 

 

Some Mega Sites price considerations

 

Up to this moment we could not talk of traditional profit, except that we may assign market value to the research work done. Our asset is our creation. As we will see in the financial section the cost of building our first I-House was $ 300,000 but the market value of this "prototype" is unpredictable, mainly because of its intrinsic novelty. However our estimation rounds about $2.000,000 even taking into consideration the Portals low prices that it's fortunately coming to an end. Comparable sites were sold in the first quarter of last year for $ 200,000,000! . In order to be extremely cautious in our probabilistic estimations we fixed the value in a meager $ 603,000.

 

d) IT General Services

 

Fall within this category the classical IT consulting services. We perform that type of service, as a complementary way to evaluate and to diagnose our customer needs, oriented either to the design and implementation of Intelligent Web Sites or to the optimization of existing ones.

 

 

e) Administration and/or co-Location of Intelligent Web Sites

 

As a corollary of all these major trends imposed by the Global Trend of the World Economy, the business firms will tend to look for third parties to administrate critical and complex processes out of its main concern. We recognize that the daily administration of an Intelligent Website could be a challenge for some firms or simply uneconomic. However we still believe that firms must do their best to manage all critical sector with their own people.

 

As a second option we offer to our customers the administration of their Websites either built or optimized by us. Anyway we recommend our customers to have their own personnel trained, at least one per critical function, to act as an eventual backup.


Production

 

Business Plan

Intelligent Agents Internet Corp

Miami, USA

03-01-01

 

Components

(What we need to produce our products and services)

 

The only we need to produce I-Websites are information and knowledge as raw material. Our team is extremely efficient in browsing intelligently the Web. For instance we could select in a Favorites set of folders 1,000 URL's out of a universe of 1,000,000 in less than one month manpower effort!. We could accomplish that exceptional rate because we know how much "noisy" the web is and how the site owners try to deceive the leading search engine "robots" and how these robots try to find what is valuable within such a mass on information, knowledge, deceiving stuff and noise.

 

 

For instance we could create a Kid's Portal with a valuable initial content and nourish it along one year to gain prestige and traffic before selling it. Who and where are the potential sellers? . The answer is not difficult to imagine: toys manufacturers, K12 institutions, Kid's magazines, family and religious organizations, etc. In that case we operate like a plants nursery, feeding and nurturing plants for others use.

 

 

Our sites are designed to fit more and more to the users demand

 

Once we get the critical mass of information for a predetermined subject, what we define as an Initial Mediocre Data Solution (i0), our Expert Systems are ready to make the data base evolve in the direction of users' demand, obtaining more and more "intelligent" databases i1, i2, …meaning the different steps 1, 2. …, the database content, measured immediately after arbitrary periods, for instance we could measure the value of the content after each new 10,000 man-machine interactions or at each quarter.

 

 

Our First I-Website Creation

 

In our particular case, we decided to build a huge site to be shown as a living demo of our methodology, how to build Intelligent Web Sites. We choose the type and major subjects according to our basic knowledge. As our Principal is an "encyclopedic" man that belongs to the vigorous Latin American "ethnic" we decided then to build a Latin American Encyclopedia.

 

We were working as a team since 1995 when we launched a very successful Latin American Portal, "amarillas.com", addressed at http://www.amarillas.com that was sold to the American firm Yupi Internet Inc and we continue working on it, building the Intelligent core and most of the content of a huge e-Commerce Facilitator belonging to the same American firm and launched in the same domain.

 

With that background we designed and implemented aunmas.com, in 9 months with a Director and a Staff of 3 and a half person in the average. It comprises 40 sites, all of them with proprietary content, an URL database with 30,000 "Intelligent URL's", a Thesaurus with 12,000 keywords, a set of powerful and fast search engines working in synchrony with the Thesaurus and a built in Virtual Integrator to synthesize intelligence from information (news) and from the users inter activity.

 

 


Design Process

 

Concerning the tasks of design and implementation we use the most advanced state of the art software available. Our people are experts about selecting the best tools as well. Our strategy is the following

 

First Level: From the Global Architecture of the system we go down a level of detail but still logical, without any compromise with any type of language, software, programs, and applications packages.

 

Second Level: Once level one is finished and agreed with the customer we enter in a second level of detail, trying to define first the basement languages, for instance Cold Fusion, PHP, type of SQL, level of HTML or XML jargon to use, a list of pros and cons of each type of Java use, etc, working in join harmony with the server/s and operating systems facilities where the site is going to operate.

 

Third Level: On this level we proceed to program and to select e-boxes that perform elementary "utility type" actions as for instance: sort a list, make parallel queries, rotate banners, choose the minimum value of a set of counters, etc. Our people know how to access to the last versions of these micro utilities and how to use and adapt them whether necessary. The rest of the system is the "cement" or "master program" that hold all these e-boxes, Intelligent Agents and databases together and being all under the basement language platform chosen.

 

We document each search, each decision and each performance as if they were regular documents. In summary, to be eventually used each step of action is documented, in a near future or never! . For instance, if we selected one script we report to our databases the following pertinent information: operator name (the person who is working in that task), the source of the script, the language, for instance Perl, the Read-me section or tutorial if it exists, the alterations made, the use, etc. This is a straightforward complementary task trivial and easy to do when done initially. In that way our staff is building "development intelligence".

 


Finance

 

Business Plan

Intelligent Agents Internet Corp

Miami, USA

03-01-01

 

 

Brief Summary

 

The investment – money injection to the project

·         $ 360,000 along one year

 

What to expect probabilistically

 

·         $ 603,000 at the end of the2nd Q of the 1st year

·         $ 137,760 in addition at the end of 2nd year

·         The Investor/s remain owners of a business that generates from the 3rd year onward 48% of the "virtual" investment of $ 360,000 (virtual because it was almost fully recovered with the first gain: 40% of  $ 603,000)

 

Use of the investment

 

We need finance to make our product known in the Internet market and to reinforce our daily operations. Our solution is so beneficial and so low costing related to classical Web design and implementing approaches and so low risky that it should be trivial to adopt it as long as it's known even not being well known our firm.

 

We have to present our methodology to the Internet community in Forums, Congresses and in the most important magazines. In parallel we have to present it to a set of strategically selected set of firms, mainly the ones that failed trying to break even their e-Commerce sites and new startups. Our operating cost is very humble so any contract will be financially positive. Our financial needs will then be estimated as a function of marketing support.

 

What we urgently need is to create a Marketing Division with a minimal budget to make us know within the market. Complementary it would be highly desirable financial help to reinforce our operations.

 

 

Simulation of Future Scenarios

 

The critical First Year – Global Analysis

 

Conditioned to get that financial aid we could depict the following conservative scenarios:

 

1) Selling of our Demo I-Website within the first semester

2) Getting the first contract at the end of the fist quarter and from that one more each quarter

 

or both concurrently, what we consider as the most probable outcome. Around this central conservative estimation we are going to depict several scenarios from optimistic to pessimistic ones, including the project failure. As in any risk evaluation we are going to consider relative "weights" for each scenario.

 

 

 

Scenarios/variables

First Year of Operation

Selling  Site

w

Entr

Inv

G

InvB

R %

 

1st Q

2nd Q

3rd Q

4th Q

$

when

 

 

 

 

 

 

01. Optimistic High

50

50

50

100

1,000

2nd Q

.05

1,250

360

890

500

139

02. Optimistic Medium

-

50

50

50

800

2nd Q

.10

950

360

590

380

106

03. Optimistic Low

-

25

25

50

500

2nd Q

.30

600

360

240

240

67

04. Pessimistic Low

-

-

25

50

500

2nd Q

.30

575

360

115

230

64

05. Pessimistic Medium

-

-

25

25

400

2nd Q

.10

450

360

90

180

50

06. Pessimistic High

-

-

-

25

300

3rd Q

.05

325

360

(35)

130

36

07. Project Failure

-

-

-

-

250

3rd Q

.10

250

360

(210)

100

28

 

 

 

 

 

 

 

 

 

 

 

 

 

Math Expectancy (E)

3

15

25

45

510

2nd Q

1.00

603

360

243

241

67

 

Money values in x1000

Estimated market value of our first I-Website: $ 1,000,000, one half its actual market value

 

Where:

 

Q: quarter ó for instance 50 in 2nd Q means $ 50,000 obtained from Consulting activity in the 2nd quarter of the first year.

Selling site: the price ($) and the opportunity (when).

w: the probabilistic weight of each alternative ó 0.05 + 0.10 + 0.30 + 0.30 + 0.05 + 0.10 = 1.00.

Entr: money entries to the project.

Inv: $ 360,000, the fixed amount of the investment.

G: gross revenue out of the investment ó revenue generator power of the investment in this project.

InvB: Investor/s gross benefit at the end of the first year: see that it corresponds to the 40% of Entr.

R%: Rate of Return as a single bid at the end of the first year.

Math Expectancy (E): the average expectancy of benefit gross benefit at the end of the first year.

 

 

A zero growth test

 

From the next year onward the project as-it-is, only driven by its own "inertia", is able to generate a gross profit of approximately $ 200,000 yearly with the same monthly budget of $ 30,000, not bad!.  Evidently this is a very pessimistic alternative for a promissory project because it involves zero growth.

 

 

The most probable trends for the second and third year

Cash Flows

 

Considering that in the Internet arena all the projects have historically one of two mutually exclusive alternatives: either they fail soon or on the contrary they grow at the Internet pace, we are going to consider statistically concurrent two possible alternatives: one pessimistic, living only one year more before closing operations and the other to continue successfully growing at a minimum historical Internet rate of growth. And to be conservative we are going to assign the following relative weights to each of them:

 

 

Success: 70%

 

35% chance ó Minimum Supposed Internet Growth: 10% per Q

35% chance ó Conservative Expected Internet Growth: 15 % per Q

 

Failure: 30%

 


 

 

Year 2001/1st year

Year 2002/2nd year

Year 2003/3rd year

 

 

Q11

Q21

Q31

Q41

Q12

Q22

Q32

Q42

Q13

Q23

Q33

Q43

 

CEO

-

-

-

-

24

24

24

24

24

24

24

24

 

Staff

30

30

30

30

45

45

45

45

45

45

45

45

 

Sales

18

18

18

18

18

18

18

18

18

18

18

18

 

Mk. Budget

36

36

36

36

18

18

18

18

18

18

18

18

 

Expenses

6

6

6

6

12

12

12

12

12

12

12

12

 

Total Costs

90

90

90

90

117

117

117

117

117

117

117

117

468

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Billing (1)

3

41

72

141

141

141

141

141

72

41

3

-

 

Diff

-87

-49

-18

51

24

24

24

24

-45

-76

-114

-117

 

Acc. Diff

-87

-136

-154

-103

-79

-55

-31

-7

-52

-128

-242

-359

Close

Rescuer sale

 

510

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Billing (2)

3

41

72

141

155

170

187

206

227

250

275

302

 

Third Parties

-

-

-

-

15

15

30

30

45

45

60

60

 

Net Billing

3

41

72

141

140

155

157

176

182

205

215

242

 

Diff

-87

-49

-18

51

23

38

40

59

65

88

98

125

500

Acc. Diff.

-87

-136

-154

-103

-80

-42

-2

57

122

210

308

433

 

Rescuer sale

 

510

 

 

 

 

 

 

 

 

 

 

 

AGB

 

 

 

 

 

 

 

 

 

 

 

 

200

SRR

 

 

 

 

 

 

 

 

 

 

 

 

55.5%

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Billing (3)

3

41

72

141

162

186

214

246

283

325

375

431

 

Third Parties

-

-

-

-

15

30

30

45

60

60

75

75

 

Net Billing

3

41

72

141

147

156

184

201

223

265

300

356

 

Diff.

-87

-49

-154

-103

30

39

67

84

106

148

183

239

956

Acc. Fiff.

-87

-136

-154

-103

-73

-34

33

117

223

371

554

793

 

Rescuer sale

 

510

 

 

 

 

 

 

 

 

 

 

 

AGB

 

 

 

 

 

 

 

 

 

 

 

 

382

SRR

 

 

 

 

 

 

 

 

 

 

 

 

106%

 

 

Where:

 

CEO: quarterly CEO payment ó along the first year the CEO earns nothing,

Staff: the whole quarterly salaries and/or contracts needed, 10,000 monthly.

Sales: the quarterly earnings of the Internet Marketing Expert, 6,000 monthly

Mk Budget: quarterly budget approved, 12,000 monthly

Expenses: quarterly total expenses, 2,000 monthly

Total Costs: the sum of all the above expenditures.

 

Billing: quarterly billing for each alternative ó in second and third alternatives the expansion needs some third parties support. 

 

Failure ó 30% chance: Billing (1) belongs to a zero growth alternative. The billing is constant along the second year and stepping down to zero during the third year.

 

Success ó 35% chance: Billing (2) belongs to the 10% per Q alternative.

Success ó 35% chance: Billing (3) belongs to the 15% per Q alternative.

 

Third Parties: temporary personnel contracted to cope with the growth maintaining the same staff.

Net Billing: the billing less payments to third parties

Diff: the difference between Net Billing and Total Costs

Acc. Diff.: the accumulated differences

Rescuer Sale: the gross revenue obtained from selling the proprietary site

 

AGB: Annual Gross benefit of the Investor/s (from 3rd year onward, only by way inertia)

SRR: Stabilized Rate of return for the investor/s: AGB/Original Investment (360,000)

 

 

Alternatives summary

The e-business engine

 

 

Alternatives =>

Billing (1)

Billing (2)

Billing (3)

Weighted

Investment

360,000

360,000

360,000

360,000

Corporate Gross Benefit

-359,000

433,000

793,000

321.300

Investor Gain (40%)

-153,600

173,200

317,200

125,560

Rescuer Sale

603,000

603,000

603,000

603,000

Estimated Probability

30%

35%

35%

70%

SSR

-

55%

106%

48%

 

 

Using the extremely conservative assumptions corresponding to the blue column we may then depict this investment as one done in some special e-business engine, that is, a machine to make money working intelligently in the cyberspace. Let's explain this peculiar characteristic a little more for a cellular engine like ours handling only a project at a time.

 

 

e--business engine mechanic

 

We invest $ 360,000 in a cell like ours, and we obtain the following revenues

 

·         $ 556,000 by selling the proprietary I-Website

·         40% of the Gross Yearly Incomes of the engine

·         Intelligence Byproducts

 

Being the byproducts new e-business engines, practically obtained at no cost and able to produce huge benefits. Even the trivial business of manufacturing I-Websites specially adapted to specific targets looks like an attractive business by itself. In fact we may estimate that the construction and "filling" with a critical mass of users of any of them will demand in the average no more than $200,000 to be sold at an attractive price of $600,000. It's a very good business!.

 


Marketing

 

Business Plan

Intelligent Agents Internet Corp

Miami, USA

03-01-01

 

General Considerations

Slogans

 

We have two assets, an I-Website Methodology, which stands for Intelligent Web Design and Implementation methodology, backed up by a large and sound consulting experience and an I-Website built for us as a demonstration of the power and manageability of our methodology. So our marketing must take into consideration these two targets concurrently.

 

To access the first we need the conventional approach: proposals to prospective customers preceded by advertisement in technical magazines, articles, congresses presentations and some public relations activities to insure not only prospective but solid alliances.

 

The second target are Spanish and Latin American editorials, newspapers, colleges, financial institutions, economic groups, public institutions, willing to have a massive audience in Internet or some American or international group trying to enter into the Latin American market. The announcement preceding the contacts must be oriented to increase the site traffic and at the same time to inform of our presence to the potential buyers.

 

As we are here, in the United States, the right marketing head should be an American marketing professional, preferable bilingual English – Spanish, to be hired and associated to the project. Our CEO will work also as a marketing man but he needs somebody who knows pretty well the Internet American establishment, to open doors to proposals, works shop seminars and show-off presentations. This opening must be backed up by a marketing campaign stressing the major relative "'differences" of our company with "sticky" comments such as for instance:

 

"I-Website solutions by one fifth the operational budget of regular Website solutions"

"The web needs the Advent of the Intelligence as in old times"

"The dot com crisis had to come: without systems thinking,,, it had to happen....."

"Don’t throw to the waste basket the old news!.... keep alive their intelligence!"

 

We estimate a budget of  $144,000 in conventional publicity along one year accompanied by an Internet campaign at almost no cost by using free channels, co-branding and our own "aunmas Web-Ring". Concerning proposals we estimate a rate of 10 proposals per month along the first year obtaining from 1 to 2 contracts monthly with values ranging from 20,000 to 60,000 with a life cycle of 3 months each.

 

 

The Big Contracts arena and the Strategic Alliances

 

In our planning we didn't take into considerations pleasant surprises such as being winners of some private or public contest of prices and methodologies, a common place within the consulting arena, with Contract values, ranging from five to six figures. However as this outcome is unpredictable we prefer to keep it in mind only as an eventual possibility but being always aware of them. For that "heavy weights" fights is very important to consolidate important alliances.

 

With alliances like for instance IBM, Sun and Oracle is it perfectly possible to obtain succulent sub-Contractor agreements.  This possibility must be considered viable in the medium range because our product has the seriousness and professional level those firms require in their alliances.


Another complementary source of secondary marketing, are the well-known name of our Staff. Along almost seven years, from the beginning of the dot com domain, our people had developed innumerable threads in technical matters in newsgroups, mailing lists, boards, forum and Web-Rings.

 

As in physic mechanics we could move anything as long as we have two things, a point of support and a lever. Along our professional activity we built a sound and reliable point of support but we need the lever to move things that benefit ourselves: basic marketing will be the lever that will free a tremendous potential energy of public opinion about our past and present undertakings.

 

 

Competition

 

The big Consultant firms are much worried about how to industrialize Internet. They have the know-how to do it properly but it's frozen by the moment because the fast industrialization process they are involved to survive, to continue being big within the Global World Economy context.

 

The medium size Consultant firms played a very risky game with the advent of the dot com domain and consequently they are too much worried about how to get liquidity out from the developments made, for instance e-Commerce applications packages. They invested hundreds of men-month in e-soft to be sold as the core between front-ends and back-ends of buyers and sellers but after the dot com crisis sellers realized that they were not yet mature to use that type of cores and at the same time the buyers are not yet mature to use the e-Commerce extensively. Another problem that have to face many B2B e-Commerce sites is the lack of real providers, housewares and manufacturers being many of them willing independent mediators. So, this type of business has come to state of waiting, to say the least.

 

Within the small size Consultant firms we could find competitors at his time provided that they realized of the causes of the dot com crisis. If they insist of continuing doing what they were doing, for instance working as small Contractors and sub Contractors of big projects, they will loose the right track. To compete with us in our niche they need to have a strong System Engineering background besides Internet and networking. Any firm with this background, combining in harmony the classical IT and Communications knowledge and the new techniques arisen from Internet, networking and multimedia, could successfully compete with us.  However as this is a very new area just born out from a crisis, as a survival reaction of small entrepreneurs like we are, we ignore how much extended is this "systems approach to Internet".

 

By sure we could imagine that many of our potential competitors are working now as dependent professionals. And that many are now vacant because the dot COM crisis. Notwithstanding few of them are thinking about our target for many reasons we are going to try to explain briefly. The only similar product we may find now in the Consulting arena is everything related to Data Mining but they work about matching and on the contrary we work with and learn from mismatching instead.

 

 

The systems approach panorama

The "salvific" role of the new technologies

 

Most of the systems people are rather "old". These people are discouraged.  Even in the universities the systems curricula is eventually in retreat. The same occurs in Applied Mathematics, Operations Research, Statistics and Physics. So much algorithms were transferred to computers that many young people disregard those systems thinking creative disciplines. Of course this is only a transient global phenomenon that need some time to stabilize again. In the interim, it is extremely unusual to make feasibility studies using systems and applied mathematics techniques and even more: they are considered technocratic obstacles that refrain the salvific growth!: paradoxically the doers hoist watchwords inducing technical people no to think to much! to avoid stopping the cyberspace rush..

 

The "young" people don't know too much about systems theory. In the last decade their intelligence was driven to the micro specialization. Too much venture money, young spirit and micro specialization fueled the Internet of today: charming, impressive, fast, friendly, increasingly interactive, scalable, open to anything but without a sound architecture.

 

 

The future that comes soon

 

Our firm has the exceptional opportunity to join in a team "old" and young people. As always the truth is in the middle of polar reasoning.  We think that our niche will be transited soon for many people. Our strategic relative advantage will be being one of the first. Anyone with sound system knowledge and experience oriented to Internet could compete with us but it will take them some time.

 

In the interim this activity could be the seed of a firm that produce and sell "Intelligence". Our aim in the medium range is to become intelligence manufacturers. In the economic area a corporation like "The Economist" Group from UK is a manufacturer of Political and Economic Intelligence, paradoxically objectively synthesized from the Economic and Political World Public Opinion (massive subjective information). With our methodology is perfectly possible to synthesize intelligence from any kind of massive data and no doubt the intelligence will be the most valuable commodity in the near future.

 

 

Obstacles

 

As this is a new activity the possible obstacles are a drill of analytical imagery. We are then going to imagine possible obstacles:

 

·         Lack of local entrepreneurial history.

·         Local Consultant firms that still try to survive selling e-Commerce packages

·         A trend to contract only big Consultant firms

·         A trend to delay decisions hoping that the crisis will pass by

·         Customer resistance to deliver what's considered sensitive information

·         Resistance from other Contractors working in similar and/or connected projects

·         Poor intelligence of the routine customer processes

 

Once done the drill I wander if this list is different from the classic obstacles found when trying to integrate any systems solution. In this sense our approach is similar to integrate a pet to a family. There are pet shops that just sell pets. The customer wants a cat and they sell the cat and period. On the other side there are sellers that not only sell pets but also love its profession and even more, they love pets. Those people will try to know more about the potential buyer family and about the care they are going to give to the pet.

 

Of course we may imagine more obstacles in the professional career of the second type of sellers because in some extent they interfere into their customers life even doing well. However we believe in the long lasting efficiency and wellness of the second type of selling. Unfortunately the terrific fast pace of Internet have favored too much the enrichment of many people adopting the first type of selling philosophy: sites that ignore claims, sites that never answer questions, e-desktop services that never solve customer problems, e-sites that fail to deliver in quality and time, etc.

 

The important fact is that the "old" people, are trained to overcome those type of obstacles and as we said repeatedly Intelligent Agents is an harmonious team of old and new people that share the netiquette - Internet Ethic.

 

 

Milestones

 

The milestones of our firm are:

 

At present:

 

·         (done) The creation and tune-up of a set of Intelligent Web Site Design and Implementation Methodology, I-WebSites, and creation and tune-up of FIRST, a Full Information Retrieval System for Thesaurus, a new concept about Virtual Libraries and Data Retrieval. 

·         (done) A successful test of these methodologies in two cases

·         (done) Creation of a proprietary I-WebSite, ready-to-use

 

In the near future

 

·         Synthesis of intelligence as a byproduct of our proprietary I-WebSites or extracted with permission from our customer’s I-Websites. By that we mean, for instance, to get from the news section of any I-WebSite an objective Information History Map (non biased) made by intelligent agents without human interference. This map could have the graphical form of a multidimensional info map depicting the history subjects by importance showing their intrinsic connectivity. We may see that many research have been done in this direction but with artificial databases and generating maps with the help of human intervention.

 

·         When we get this done, the way will be open to almost autonomous auto indexed I-WebSites, that is with Major indexing emerging directly from the man-machine inter activity, resembling a friendly democratic Utopia.

 

 


Our Technology

 

Business Plan

Intelligent Agents Internet Corp

Miami, USA

03-01-01

 

Web site Design and Implementation was going in the wrong way

(The "Brute Force" methodology)

 

The majority of the B to C enterprises builds their sites by their own with their own Staff and eventually with the external help of web developing contractors. The labor market offers thousands of Web Developers covering an ample spectrum of micro specialization, mainly oriented to the design yet not to the content. Most of them use the “brute force” methodology, which by no means is a pejorative term. It just means the use of standard searching services, soft packages, utilities, languages, scripts and even the intensive and extensive use of Web Developing tools like Cold Fusion and PHP.

 

How the “brute force” methodology works

In any technological field the “brute force” methodologies are used to some extent until the solutions collapse with the volume size of the problem at hand. The Web technology has been explosive and the volume size, generally measured in terms of pages and traffic is terrific. One thing is the design and implementation of a 50 pages site with a traffic of a few hundreds daily visits and another thing is when we are talking about a huge site, namely a Portal, with thousands of pages, databases measured in the order of gigabytes and terabytes and with a traffic in the order of 100/500 million monthly pages view

 

We dare to say that the collapse syndrome starts trespassing the 1.000 pages with traffic of nearly 10 million monthly pages view. In the brute force methodologies the manpower load to build something, normally growths linear until the saturation point, where the collapse starts. From that it starts an exponential rampant process because problems of coordination and at last lack of “intelligence” to overcome the scale factor. So it’s the moment of choosing a new methodology, relatively more intelligent, more sophisticated, subtler. However at its time it will age and get obsolete collapsing as well. Let’s take a look to the problems that have to face now the Web Developers when committed to build mega sites and which are the main flaws of the actual designs.

 

The “noisy Web”

The Web have today more than 400 million documents growing at the tremendous pace of nearly 10% per month!. From that gigantic library we have several resume directories and/or search engines to choose. However a big deal of this volume is useless from the point of view of information and knowledge. That’s noise and sometimes it’s harmful noise, intentionally created to deceive you. If many of the original documents are noisy imagine the resumes of them, most of them generated by robots, not prepared to “read” what is written between the lines! .

 

Notwithstanding this is the raw material available to the Internet users. The Web Developers are experts in searching, selecting and extracting URL’s for you the final user, but as part of the “brute force” methodology they are prone to accept those resumes as valid. So you have lists of professionally selected documents but at large noisy in some extent because everything is presented to you “as-it- is” in the Web.

 

If six years ago the Web had, let’s say a mix of 90% of knowledge and 10% of information, 95% of them objective and naive now it should have 10% of knowledge and 90% of information but noisy: 95% subjective and commercially speculative. On account of this characteristic the only way of getting the appropriated sum of knowledge and information we need is to design a methodology that considers the mediation of facilitators with human or quasi-human intelligence.


 

How to find the right way

 

The information profile that interest people is continuously changing

 

The information and knowledge that in a given moment interest to the people could not be easily mapped. You may have spent a lot of money to build a well-designed site from the point of view of the content. You made a complete research of the YGWYW average profile of your users/members and consequently you have designed a logical tree index of subjects, everything was taken into account, everything is in order but only for a short time. 

 

Of a sudden the interest profile of your users/members significantly changed. What are you going to do?. How to update your site if you need to change the structure of the whole content?. Independently of this problem as long as your site become interactive, in order to be sharply updated, you will discover that your cute ordered logical tree of subjects does not match anymore with the actual logic of the people. Your statistic analysis if you use them, show you for instance that what you have supposed being a subject of fifth order changed to be of first order for your users/members now. In brief, the reality is not as ordered as we wish. Let’s see an example of what we are saying.

 

Suppose that for a Portal dealing with health and related subjects we decide to include a page covering genetic engineering. It is a very important subject of course but in an orthodox classification it is a subordinate subject of several disciplines: biology, cybernetics, anthropology, engineering, genetics and related to many others such as religion, moral, ethics, jurisprudence. If we locate it in one of them we made an almost irreversible decision, perhaps wrong from the point of view of our users and of the future. With this “classical” and “rigid” criteria of organizing the content of our sites we face another frequent problem: a big part of the structure is not used at all. The people and the market make their own decisions “on the way”. In a Community site for instance TODAY everybody go to genetic engineering and TOMORROW to macrobiotics!

 

How to cope with this problem: the people search for very specific subjects, for concepts, for key words, not always easily related among them!. An overcoming methodology will be one able to adapt by itself to the searching habits of the people without neither reprogramming nor reengineering the site. At every moment the structure seen for users must be coherent with their spectrum of interest.

 

 

How to audit the people interest

 

But the things are changing fast. Is coming the time of ponder the efficiency of the marketing via Internet. Today the enterprises still make contracts of publicity based on the pages view traffic. Tomorrow, in a near future, the enterprises will contract publicity considering almost exclusively the mouse clicks on their banners/logos because is what counts for them.

 

With the links within a page happens pretty much the same; the mouse clicks tell you the market merit of each individual link to be host there, something like its "popularity". So every banner, every logo, every link must be click measured in a near future. Today we could find many directories with hundred of thousands links but how many of them are used and how is the traffic and even more the type of use on them?. 

 

 


The Thesaurus - Globally

As long as site growths, it loses thematic and linguistic coherence

 

Huge sites were made in different moments with different people and with different technologies coexisting the old with the new becoming a “pop art” building in danger of collapse. They need some tool to connect everything as being a unit. That is the role of a Thesaurus.

 

A Thesaurus is a continuously updated dictionary of concepts that defines the communications in a society; in this case the users/members and the staff managing the site. Everything must be linguistically structured using the terms of the Thesaurus. Even more, the whole site should be structured and indexed based on the concepts of the Thesaurus.

 

 

Customizing is difficult and when offered is very limited and primitive

 

The users will drive their preferences towards sites able to offer open and free customizing. Image the possibilities of a site fully customized to the users’ needs!. To do that, almost everything has to be designed to generate pages “on the fly” as a function of the user preferences and the type of query. 

 

 

Upgrading

Upgrading in many cases involves the programming of new pages, eventually restructuring databases and their corresponding queries.

 

It would be fine to upgrade guided for the users preferences. We could do that with an Expert System that adds new resumes to the databases if and only if the users statistics point heavy to specific keywords independently if they match or mismatch the database. If they match, the system automatically suggests to the Chief Administrator criterion via the Virtual Integrator the startup of a new upgrade: may be a new section was born!. If they mismatch the system could be “trained” to automatically search and edit new information from Internet and proceed to suggest to the Chief Editor its incorporation to the database via the Virtual Integrator.

 

 

A New Systems Methodology is on the way

The methodology is in the way of being patented as a logical procedure to build Internet Systems Experts centered on Intelligent Resumes of selected (either via human or Intelligent Agents) Web documents, which “a priori” should be within the scope of interest of the users. This methodology resembles the old methodology of Selected Distribution of Information (SDI) based on the old KWIC, keyword in context idea to provide massive satisfaction to users according to their interest profile. The Intelligent Resumes are easily prepared by a staff of editorialists and/or interactively by the users themselves and automatically screened by the Chief Editor via the Virtual Integrator of the Expert System.

A prototype of it has been built for a Portal belonging to a leading Internet B2C - Business to Customers firm of Miami to fulfill the expectations of all its potential visitors and/or members within the fields of Commerce, Economy and Finance in only two months and offering to them a general and open YGWYW customized mode.

The preliminary research done show us that the Portals implementation costs could be significantly reduced and that they will be upgraded and maintained forever with a minimum staff of six to seven people instead of a staff of initially thirty.  As we have mentioned before with the classical procedures the staff size is proportional to the volume of the man machine interactions and to the width of the users interest spectrum.

 

 


The System created

 

The product is finished as FIRST, Full Information Retrieval System for Thesaurus. We are going to patent the methodology as a set of systems procedures to build Expert Systems oriented to be the core of Intelligent Websites.

 

With FIRST our firm is able to offer to the market turn key solutions, for instance Portals for any Major Subject of mankind including the search, editing and synthesis of all the content, the whole programming, the implementation of it and the training of the Chief Editor and his/her staff.

 

In Spanish this Methodology could be named as MEXICO which stands for Metodología de Extracción de Información y Conocimiento Online or as EXIST, for Expert and Intelligence System for Trade if oriented to build B2B sites and many others sticky names, so our main advantage in that sense will be being the first.

 

We attach to this Business Plan some Appendixes with a more detailed technical explanation of the methodologies involved. The core of our methodology rests on the Intelligent URL's, the Thesaurus and the Virtual Integrator.

 

As it was used in many old technical and scientific documents we put the synthesis of our methodology in a cryptic way. This is an elegant compact and even poetic form of presenting ideas and not too much difficult to understand for the layman if properly explained.

 

 

The Intelligent URL's

 

 

{URL, Comment}  versus  {t, SI, e, e', {URL, Comment}}

 

t: subject/s of a Thematic Thesaurus

 

SI: Strategic Information: date, country, language/s, and personal referent

 

e: evaluation, evaluator, recommendations, site referent

 

e': interactive statistic continuous counting and evaluation

 

URL: the classical Internet Uniform Resource Locator

 

Comment: professional and specialized comment of the whole site, written using Thesaurus concepts

 

As everybody knows URL stands for Uniform Resource Locator and concerning the Web has the form of:

 

http://www.aunmas.com/universidades

 

Pointing to a specific site, in this case the site corresponding to Latin American Universities of our I-Website aunmas.com. If you locate our site using one of the common search engines, for instance Altavista, you may find this "address" plus a "Comment" made by the Altavista robot searching within that site.

 

t: the subjects/concepts/key words dealt in the document belonging to the Thesaurus, not all but the most significant to the editors criteria. Those subjects usually belong to a logical tree of the initial/actual index of a given Major Subject.

 

SI: the strategic information: date of the evaluation, country, language/s, personal referent. The data is important as bound to the evaluation (e), because that evaluation could be then read as on that date. Web documents are changing continuously at a very fast pace. The country is not always easy to detect/define however it’s important not only for users but for statistic purposes as happens with language/s. Finally the personal referents could be an important contribution because it is not a trivial matter to find out when dealing with huge sites.

 

e: the evaluation in despite of being subjective is a very important contribution to guide the users. We have designed at least three levels of personal interest: newcomers to the specific dominant subjects of the document, standard users with a medium knowledge of them and experts who master them. Our Virtual Integrator foresees different evaluations for each of those levels. We have foreseen another dimension concerning the type of Internet resource we are dealing with: information, knowledge and entertainment, belonging any site to any possible combination of them.

 

Being the evaluation subjective is fundamental to provide the name and email address of the evaluator to give the users the opportunity of making their own comments and objections enriching with them the content of the Intelligent URL. Recommendations are an option of the evaluator to warn/advise the users about the convenience to click on the document link in despite of what it appears for instance because of the uniqueness or lack of information about the subjects dealt with.

 

Site reference usually should be the webmaster/info email addresses.

 

e’:  makes reference to a set of counters to register the statistical life of that particular Intelligent URL, namely: its global recall frequency history, let’s say its “local” popularity, its Internet popularity (if provided), its specific recall frequency history, let’s say the times the real document (not the Intelligent URL representing it) is users requested, its lack of consent/agreement counting the times the comment itself was claimed to be wrong. With all these registers it’s easy to draw important automated and/or semi automated management conclusions and use statistics such as:

 

The Top 100’s Sites Report

Different types of popularity statistics

 

And in the future it will make possible the site popularity and use for each type of user/member as long as this last characteristic could be obtained without invading its privacy.

 

URL: as usual.

Comment: are the usual resumes but made by editors specially trained and with one logical matrix in mind of the major subject they are investigating and with its Thesaurus in mind also. The system foresees comments with links inside. Another feature is that all links are always tested for validity/existence by the system and if not found an automatic massage is sent by the Virtual Integrator to the Administrative Desktop and to the Chief Editor to provide the necessary corrections of the problem. Even the users are optionally guided to alternative URL’s and/or alternative Thesaurus keywords. As explained, only two types of words form the comment: filling words and Thesaurus keywords.

 

Then instead of having the classical Web pair: {URL, comment} we work with a sextuple: {t, SI, e, e’, URL, comment}. All these information “organelles” belong to a common body, the site, and have a common genetic map: the Thesaurus.

 

The rest of the methodology is simply a matter of system professionalism. We invite you to follow first a brief introduction to the problems that induced our development of a new technology to overcome them.


How to research a site: A vivid example

Parameter template

 

For the implementation of one of our I-Websites we were searching the Web along a two-month journey, visiting more than 6,000 sites dealing with e-Commerce. Most of them encompassed the industrial activities of a highly industrialized nation. For each industry, we selected the most significant from the point of view of the B2B e-Commerce market taking into consideration the following factors:

 

·         Type of site

·         Traffic

·         Design

·         B niche

·         Universality

·         Bandwidth (schematic)

·         Deepness

·         Verticality

·         Use of the site

 

To found all these variables we designed first an Utopian Universe that has everything imaged, for instance the USA Library of Congress site, http://www.loc.org, the NASA, the American Airspace Agency, http://www.nasa.gov or the WTO, the World Trade Organization, http://www.wto.org/ huge sites that supposedly deal its Major Subject in an integral way. Browsing carefully those sites just comparing “pound per pound” among them and with other minor sites we discovered the main variables of our template.

 

Deepness: By deepness, we understand the average size of the site tree level, that is, how many clicks, in the average, could we succeed finding valuable information.

 

Bandwidth: The width of the subject’s spectrum covered.
These two concepts are extremely important to define the right market, that is, how do we differentiate a site with a wide bandwidth and a deepness defined as 3, from a poor site with a wide bandwidth, but almost empty, taking into consideration that the average user will not be able to appreciate that difference from the beginning.

 

Verticality is another concept we are not yet used to appreciate easily. By that we mean how integrated is the major subject covered along the site as a whole. Generally verticality is inversely associated to bandwidth. This concept is particularly useful to compare "Vertical" sites doing B2B e-Commerce.

 

Type of site and B niche are two concepts that could be either closely related or not. We found many types of sites sometimes not easy to define because many are a mixture of several types: Portals, Directories, Portal of Portals, Vortex, Vortex of Vortexes, Platforms, and Yellow Pages. Regarding B niches we have found a mess!. We are going to try to clarify this messy and fuzzy panorama with a matrix approach. Let us imagine that before – no more than six months ago- we could divide the Business market concerning its use of Internet and the use and stage of e-Commerce they were in according to the following logic table:

 

e-Commerce

Non e-Commerce

Internet

IT/ NWK

Internet

IT/ NWK

 

 

 

 

 

 

 

 

 

 

 

 

 

We could find enterprises that are into some stage of e-Commerce:

 

·          Implementing some form of e-Commerce only in Internet

·          Implementing some form of e-Commerce only within their organization: IT with or without Networking

·          Doing both but not in an integrated way

 

And enterprises that are not implementing any form of e-Commerce:

 

·          They use only Internet being far from IT modern technologies

·          They use IT with or without networking but are far from using Internet

·          They are using both but still without implementing any form of e-Commerce but far from being integrated

 

Use of the site: the institutional, or commercial use of the site: to enhance the institutional image, to work for the human welfare, to fight against something, as a community center etc.

 

Design has substantially changed lately. Up to now we were witnesses of the Web evolution with designs made to attract traffic and to maintain a reasonable loyalty to the site. Every detail was exhaustively considered: speed, readability, sequencing, layout, colors, wording, flow, login, customer support, errors handling, etc.

 

The behavior user would be is not well known yet, but we could depict some classical characteristic in order to get both a nice first impression and an everlasting membership.

 

  • The design and its content must conform an indivisible unit
  • The design must be serious and professional in that order of preference
  • The design must avoid sterile trips to attract traffic
  • The design must prioritize the users time

 

Universality refers to take into consideration all the possible users’ needs and contexts: from beginners to experts and from small size to big corporations, the different cultures and geographical origins and all the links of the industrial cycle.

 

Finally the traffic is a very important factor but very difficult to evaluate accurately.

 

 

A first benchmark approach

 

A fast way to compare sites takes in consideration only three of those variables, namely:

 

·         B- Bandwidth

·         D- Deepness;

·         Q- Quality

 

And then we could define a qualitative-quantitative three-dimensional volume BDQ.

 

 

The role of the structures

 

The methodology incorporates the most advanced Internet techniques but keeping the old style of the Internet founders giving priority to the essence of its main resource: information. Building a site is like to build a house; the foundations and the main structure must be well engineer designed, solid and over sound and secure basement. It has no sense to rest priority to that: because it is not only essential but especially for the minimum cost of it. As in the case of houses the cost of this essential part is less than 10% considering the total life cycle of the site.

 

Some Internet services, like the search engines, are typical examples of too much volume built over weak structures, not adequate to hold the gigantic amount of today information. To help you as a Cyberspace navigator are Directories, Data Bases, Yellow Pages, Portals, Gophers, Channels but that is not enough for an efficient search. For that are the search engines and general directories that are continuously surveying the net browsing hundreds of million of Web documents to edit resumes of them to help you. Even thus the search process is today highly inefficient because they were built on weak basements, weak structures.

 

 

The Thesaurus - in more detail

From the text books to the hypertext virtual books

 

In every cognoscible process we need the aid of a “reference book”. With it you may navigate in confidence, able to go as far as your imagination could venture you but with the certainty of getting back to your initial statements as long as you get confused. With the advent of HTML, hypertext languages, those books could be seen as “marked” subjects, references and concepts with the possibility of browsing through the basic information jumping among them, from one to the other following your knowledge needs.

 

The electronics encyclopedias are built as single reference e-books with a “closed” set of different marked links or Index of Terms ordered resembling logical tress. The ideal e- books must be “closed on themselves”, that is, any concept should be known by surveying their indexes without the need of external references. Another closed reference system could be depicted via their keywords, concepts not bound by any logical tree but with precise meaning for their readers.

 

A Thesaurus is a set of words, concepts, key phrases and subjects, not bound to a logical tree, that thoroughly defines a Major Subject of the human knowledge for a particular group of people.

 

To be coherent with the Thesaurus concept all the documents and resumes written about the e-books must be written using the Thesaurus “keywords”. The same criteria apply to every upgrading. If for the group of people that creates the Thesaurus new concepts arise they must proceed to introduce them in the Thesaurus accompanied with the references of the new e-books that use them.

 


You may ask then: what is the role of the rest of the words used in the documents?. Apart from the Thesaurus words, to be understood the human being uses a lot of common use words of general understanding such as: articles, adjectives, interjections, conjunctions, nouns, pronouns and general verbs and adverbs not belonging to the Thesaurus. All these words are essential to the comprehension of the documents, the basic glossary language to understand a higher level of knowledge. From the point of view of statistical programs and robots that analyze the documents, these basic words are like “filling”.

 

Let’s imagine now a thematic virtual library of documents edited with a Thesaurus. Each document uses filling and some Thesaurus words. We could dare to say that all these documents are indexed via the Thesaurus, that is, for each Thesaurus keyword we have all the documents that use that particular concept. The human creation of a thematic virtual library is a continuous inductive deductive process of the type of trial and error and because of that documents and Thesaurus creation go along parallel tracks. If a concept is relatively important it’s highly probably that there will be many documents dealing with it and the reverse is also true: if that concept is important it’s highly probable that it will be frequently used along the document. 

 

Our methodology creates for each Major Subject of interest, for instance to build a Portal of Health, a Thematic Virtual Library of Resumes with links to their corresponding e-books , but instead of using the classical Web pair {URL, comment} we create an Intelligent URL’s Database.

 

 

The evolution of Web Documents classification

 

Initially, in the Internet “old times” seven years ago, the documents were presented in lists like the Yanoff List with brief resumes prepared by the responsible of the list. When the Web explosion arose, robots edited resumes with information taken from the original documents, either from the body of it or from some special sections to be read by robots strategically “trained”. This “mediocre” process was considered a necessary step to cope with the explosive growth of the net.

 

This process induces by reflex the following behavior in the Web authors. To be prominent in their main subjects of concern they prepare either by their own or by means of Internet marketing advisors “linguistic tricks” to deceive the robots –some companies sell software to do that-. For that reason if you search for “personal finance” between quotation marks as a single subject using for instance Altavista you may receive as many as 300,000 Home pages dealing with it. You may ask then: which of them are dealing with the type of personal finance I’m looking for?, which of them are serious dealing with that subject?. That seems an almost impossible task for a normal Internet user. You have to trust in links listed by financial sites of your preference but you must take into account that even them use like you the same sources of information.

 

 

How could we improve the search process?

 

As we already mentioned, in the “old times”, the Major Subjects subjects were presented in editorials with selected links pointing to e-books that in the criteria of the editors covered the Major Subject deal with complemented with their personal comments about them. The whole piece was useful by itself, with or without the visit to the suggested links. Actually for each Major Subject we only have available a list of e-books not always prepared by a specialist with brief comments prepared by robots.


Our methodology is centered in a Database of selected Intelligent URL’s. For each Major Subject we hire the services of experts to discuss with them a logical tree to itemize it, let’s say dividing it in Sections and each subsection accordingly up to three levels. With this initial screening matrix in mind we instruct our staff of editors to initiate the Internet search looking for the sites that  “fills” better that initial and mediocre tree homogeneously, trying to match e-books Indexes of Terms.

 

Then with that initial logical tree in mind our editorial staff initiates the search looking for approximately 600 sites for each branch and from that in a second round they select nearly 60 to evaluate as candidates to e-books. “Along the process” the staff builds the Thesaurus and checks the adequate match of the initial mediocre tree with the actual content of the Web.

 

Evolution of these initial and mediocre Databases

 

With an initial index tree of let’s say 15 main sections we will have an initial Virtual Library of nearly 900 pre selected e-books. As we will see all the e-books must be analyzed through a strict certificate procedure previous to be resumed as an I-URL and loaded into the I-URL’s Database and the same is true for the Thesaurus “keywords” via the Virtual Integrator of the Expert System.

 

This Database will grow continuously adding new Intelligent URL’s and changing its content but with a limited number of them. Effectively the “sum of actual knowledge” for a given Major Subject will be always “covered” by a limited number of “intellectual and information documents” dealing with it. Imagine any library dealing with abstracts and generalized Major Subjects such as Theology, Philosophy, and Natural Sciences through very specific ones such as Genetic Engineering, Cryptography, Sports, and Fractals. In any case it’s hard to imagine a full physical library devoted to any of them with more than 10.000 books and many of them will be completely covered with as few as 1.000.

 

That characteristic is very important for the spread of our methodology. For that we only need a small staff for the upgrade and maintenance of our Expert Systems, because the process is slow, subtle, bound but notwithstanding highly qualified concerning the staff talents.

 

Our Expert Systems could offer to the users of our I-Websites a YGWYW interface with a high probability of getting what they want from the beginning without the need of a more advanced search. Our Expert Systems proceeds “by default”, or “by menu”, giving the users all the information the Database holds for each branch, sub branches and leaves of their actual logical tree accompanied, whether existent, by a Guide written and structured also as an Intelligent URL resembling the old editorials, with a set of pre selected links. “By queries” the Expert Systems answer via keywords mode.

 

All this information is provided “on the fly” by a “by default” pattern. This pattern could be easily adapted to the users requisitions giving to our clients the possibility to offer to their “members” a differentiated service from the one offered to their single users: for instance customized search and even customized sites.

 

 

Some Conclusions

The Thesaurus as a Unifying tool

 

As we have seen the Thesaurus acts as a Unifying tool that makes a Major Subject Library homogenous. In the same way that the Intelligent URL’s could be statistically studied, the Thesaurus “traffic” could be statistically evaluated against a given users population. In that sense the Thesaurus and its statistics will become the measure of the population preferences behavior. In order to optimize the coupling of the library content with the population preferences behavior, at large making the Expert System more efficient, we have to use this statistics to guide the evolutionary change of the Database.

We were talking of an initial logic tree depicting the tree of knowledge for a given Major Subject. Time and users interactions are defining in explicit form new logical trees, that’s to say new trees of knowledge always updating the Expert System, the Thesaurus and at the same time satisfying the users demand in an optimal form.

 

From our experience the Thesaurus volume rarely overpass the 6.000 keywords for a given Major Subject. The Thesaurus is not a fixed set of words but continuously changing with the use, the mode, and fundamentally with scientific and technology advances. Being bound both, the Thesaurus volume and the Intelligent URL’s Database, the Expert Systems could be designed to provide an extremely efficient indexing and query service even for enormous volumes of users traffic.

 

A crucial discussion: could the knowledge depicted as a tree?

 

Most sites are now depicted as trees. The main directories and search engines work with the tree concept but the reality is not a tree but a closed graph of interrelationships among all the possible concepts for a given Major Subject. Working with trees we are forced to be profusely redundant as we may appreciate taking a look to gigantic directories like Yahoo and the directory version of Altavista.

 

One tree like structure necessary have a root: the Major Subject we are dealing with, branches and sub branches: the main Sections of that Major Subject and finally leaves: the terminal and specific concepts and subjects. This idealization proves to be inconsistent as long as our tree grows in size and levels. We discover that one leaf becomes as important as big branches and sometimes more important than the root itself. Always happens that some subordinates subjects are closely related to some other Major Subjects becoming the site incoherent.

 

The reality is that for each Major Subject we have a set of significant concepts or keywords and they are apparently related at random without easily detected laws of semantic connectivity. So the Thesaurus approach is better suited to depict knowledge than tree structures. Notwithstanding the tree structure must not be disregarded because it provides an easy understanding and easy learning for the average user. Our Expert Systems make a gateway between both methods via the above mentioned “by default” patterns, which look like tree indexes at the present time within the whole life of it. Making use of an analogy the trees are like the Law, the Establishment for a given discipline, the official word from the Website owners side meanwhile the keywords belong to the users’ jargon.

 

Our Expert Systems as Intelligent Agents

 

Our Expert Systems evolves by themselves guided by “exception” for human beings. In this stage of our development we believe that a human being coordinating and controlling the update and maintenance of the system is the best option. The Virtual Integrator suggests what to do via statistics and the users via their interactions with the system and a human being, the Chief Editor should be the only authorized to update both the Thesaurus and the Intelligent URL’s Database.

 

Synthesis

 

Our Expert Systems belong to the category of Intelligent Agents and as such to the encompassing Artificial Intelligence. What at large we essentially do for a given population of users is to significantly increase the probability of getting what they want in a fast and economical way. What we offer to our customers is an efficient, friendly and everlasting life site with an extremely low cost of upgrading and maintenance.

 


Appendixes

 

Business Plan

Intelligent Agents Internet Corp

Miami, USA

03-01-01

 

 

Resumes

Juan Chamero, graduated in the La Plata National University as Electrical Engineer and Nuclear Reactors Expert in the Atomic Energy Commission of Argentina is a Systems Expert with an extended experience in the Latin American region as an IT Consultant and entrepreneur.  He has been the founder of the Systems Engineering Argentine Chapter and of the CAECE University of Argentina, devoted to Mathematics, Systems and Natural Sciences and Senior Researcher of the Argentine Atomic Energy Commission. Concerning IT he has been the IBM Applied Science Coordinator for the Latin American Region, and have directed more than 30 national and international projects of Engineering and Information Systems Integration.

He has been honored with three IBM World Systems Engineering Awards in the Model Simulation and Application Programs arena. Lately he became an Internet expert oriented to information and knowledge content. He is the designer of an Intelligent Agents Methodology to extract, upgrade and maintain information and knowledge from Internet. He works on a full time basis for Intelligent Agents as its Chief Executive Officer and as Director of its Technical Consulting Board.

Daniel Chamero is a Certified Public Language Translator graduated in the El Salvador University from Argentina. He is an Internet Networking Expert and a Senior Internet Webmaster. He is an e-music and midi guru as well. He was the responsible of the tune up of the whole Expert System methodology. He works for Intelligent Agents as a Senior External Facilitator and as a permanent member of our Technical Consulting Board.

Matías Benidorm is a graduated in Physics of the University of Buenos Aires, Argentina and a Senior Programmer expert in advanced languages programming, data bases scientific administration and networking. He has been the Chief Designer of the first Expert System built for a real case: a Portal of Business, Economy and Finance for an American corporation. He has been also the designer of the Virtual Integrator to upgrade and to maintain the Expert System. He works now for Intelligent Agents as a External Consultant and as a permanent member of our Technical Consulting Board.

Nicolás Chamero is our Chief Web Developer with undergraduate studies in Systems Analysis and Biology in the CAECE University and in the “Fundación Latina” from Argentina. Now is finishing the Microsoft Engineering course. He has been Chief Web Designer in amarillas.com a well-known Latin American Portal and in “Ciudad Futura”, a Community Portal of Yupi Internet Inc.

Ariel Filipiak is a Certified Chemical Technician graduated in the “Escuelas Raggio” from Argentina. Lately he became a Senior Web Designer and Developer. He was the designer and developer of the Intelligent Shell of Interactions between the users and the above mentioned Expert System in order to deliver customized pages “on the fly”. He works for Intelligent Agents as a External Consultant and as a permanent member of our Technical Consulting Board.


Alberto Abbate is a Graphic Design professional and Communities Behavior expert. He has been responsible of the gateways to make Thesaurus keywords compatible with Logical Trees and advisor about users’ jargons. He has been a Time Warner Executive in London and the Spanish Communities Director of the FortuneCity Portals. He is our Marketing Director and permanent member of our Technical Consulting Board.

 

Hilda C. Sanagua is a Political Sciences Licensee graduated in the El Salvador University from Argentina. She is an Information Content Management Expert, and as General Manager of IPSA, “Informática Política Sociedad Anónima” from Argentina, she was responsible of all the local corporations intelligence compiled in magnetic media for the main corporations of Argentina by a group of syndicated editorialists and information analysts. She is our Chief Editorialist Assistant being responsible of the quality content of the information loaded in the Data Bases and of the generation, upgrading and maintenance of the Thesaurus: the glossary of the Expert Systems.

 

Laura Federico is our Data Content Expert, finishing her university studies in Journalism. She is the prototype of the professional Internet user, one of those people who spend in the average 10 hours a day navigating. As a content expert Laura has been the Chief Coordinator of a Web-Ring of content editors working on real time from different countries feeding our intelligent databases with “Intelligent URL’s”. This type of distributed work is one of the keys of success of our methodology.

 

 

Some Juan Chamero achievements within IT

 

As IBM Applied Science Coordinator for the South American Region

 

·         A Program Product: PLEX - RISEL, for Linear Programming – Large Matrices Computation. It was used to make the tune up of the Oil Distillation Planning of ENAP, the National Oil Corporation of Chile.

·         A computer program to minimize the Nylon wastes of DUCILO an Argentine, a subsidiary of Dupont de Nemours.

·         TOSS a Tele Processing Online Simulator for the Banking Industry.

 

As Independent Consultant

 

·         Project Director of the Master Plan for the Development of the Buenos Aires City, leading an interdisciplinary staff of 40 professionals.

·         Project Director of a Program Evaluation and Cost Control System for the Futaleufú Dam of Argentina, a big Public Work with a labor force of 3.000 men.

·         Project Director of a Program Evaluation and Cost Control System for the Zárate Brazo Largo Bridge of Argentina, a Public Work with a labor force of 6.000 men.

·         Co- Project Director of the Río de La Plata Mathematical Model, an Hydrologic model of the river, one of the biggest of the world, working together with a French National Consultant firm, SOGREAH, leading an interdisciplinary international staff of 50 people.

·         Project Director of the Administrative System for the Ciudad de La Paz, Bolivia, leading a staff of 20 professionals.

·         Project Director of a Master Plan for the Optimization of Leisure Time for the Siderúrgica del Orinoco, Venezuela, for a complex of 20.000 people coordinating a local staff of 40 people.

·         Assistant to the Project Director of a Master Plan for a Experimental Nuclear Reactor for IVIC, National Institute for Scientific Investigations, Venezuela, leading a local staff of scientists.

·         Project Director of a National Plan to Alleviate the Poverty of the Marginal Zones of the Big Buenos Aires, Argentina, leading a staff of 150 people.

 

 


Some strategic byproducts

 

As the product is at large intelligence each Expert System implemented as a byproduct will endow us with knowledge and business strategic information. Like in the case of The Economist, the core of its business rests on its IEU Intelligence Economical Unit, in our case we hope that a big deal of the near future revenue will come from intelligent byproducts. 

 

 

As the product we sell is an Intelligent Agent that acts as a gateway in between the enterprise and its users/members, the Expert System implemented, from the very beginning, has the basic knowledge and the basic information this particular niche of the market needs. Each market defines its major subject of interest, namely: health, auction, education, personal finance, investment, antiques, collections, sports, entertainment, so we get as a byproduct of the Expert Systems the basic knowledge and critical information for those Major Subjects. Of course the “customized” packages belong to our clients but the basic knowledge and a big deal of the critical information we acquire as professional expertise belong to us.

 

Only to give our investors an idea of what we are talking about we expose here some possible intelligence byproducts:

 

·         Editing of Tutorials, Guides and Manuals on account of the extremely dense quote of knowledge and critical information we acquire as a result of our professional work.

 

·         Creation and breeding of SB-DB’s Strategic Businesses Databases for type of industry and for type of vertical solution ("vertical markets").

 

·         Business opportunities in the Latin American market. Latin American countries are developing countries with some difficulties to enter into the massive Internet market because lack of economical solutions. For instance it is unthinkable in this moment to offer locally to the Latin American Pymes (SMB’s) a massive Business Facilitator Center with a Virtual Office Kit at an affordable price but it could be made possible with our I-Websites. As these, many other massive opportunities will come out of the lack of economic e-solutions for most of the Latin American markets. For instance, the Latin American Commodities Market, for traditional and non-traditional commodities, is now undervalued because lack of opportunities of the planters and producers to open new channels to worldwide market their products.

 

 

Some new concepts

 

A Vertical Market is a new marketing concept. Geometrically “vertical” to the classical Horizontal Market which is characterized by micro specialization, certification and seniority, for instance, the best computer, the best soft, the best application software, the best Consultant, the best provider and allegedly always striving for the best in each type of activity of the economy. In the vertical markets scenarios the best approach to a given industry could not be derived from the logical sum of the best links of the chain of the product/service process. The best approach comes from an integral research of the whole industrial cycle even using some uneconomical links from the point of view of its horizontal efficiency. The Vertical Markets take into consideration the efficiency of the whole complex and of the whole cycle of production “from the cradle to the grave”.

 


Value chain is also a new vertical market associated concept. For instance, for a Pymes (SMB’s) Association, its mission forces them to offer their members all kind of services to improve their positioning in the markets. To accomplish that efficiently they have to take into consideration the cycle encompassing the whole life of the Pymes. Talking about efficiency in this particular case means to optimize the cost/benefit ratio of the overall process of corporation aid. People interested in this type of vertical market, investors, banking institutions, Business to Customers firms, could be interested in forming part of the chain. You may ask How?; Why ?; What for ?. As a venture, offering them some free or low cost help and/or service, betting to the market growth, if they could obtain in another link of the chain a fair compensation.

 

Pymes (SMB’s). The traditional Latin American traders belonging to the buyers and sellers Headquarters of the North Hemisphere are old fashioned but they are still taking the Lion’s part of the cake. Internet as a global equal opportunity tool is creating new efficient channels directly connecting producers with consumers. Pymes by millions are eagerly waiting new channels and new openings and our firm could build one big Facilitator for that purpose.

 

 

Target clients

 

As we could see in the market section of this Business Plan our target will be the medium through big Business to Customers firms. But as we are going to initially focus most of our efforts in the Latin America region, this will be by its own merit a strong competitive advantage for Intelligent Agents because we know pretty well both, the public as well the private sectors of its economy.

 

 

Private Sector:

 

·         The big media Latin America enterprises, for instance the newspapers Clarín and La Nación from Argentina and the GDA Group, Grupo de Diarios América.

·         Foreign and local Economic Groups that acquired big enterprises of services of the public sector by the process of “privatization”.

·         Banks and Financial Institutions like the holders of Pensions and Retirement Funds that want to diversify their risk taking into account the expected Global Jubilee and the local money loss of parity against the dollar.

 

 

Public Sector/ NGO (.gov and .org domains)

 

·         Latin American National Governments compromised by national policies and/or by multilateral/regional agreements with their Pymes (SMB’s) empowerment, for instance Brazil, Mexico and Argentina.

·         NGO’s (ONG’s in Spanish) and NPO’s compromised with the Latin American countries development.

·         Regional, national or local Chambers of Industry and Commerce compromised with the training, upgrading and general empowerment of their Pymes.

·         Universities compromised with plans and programs to help the Pymes as a key strategic policy in order to eradicate the poverty.

 

 


Pricing

 

This is a very important distinction. Our costs are almost constants and not too much related to the subject complexity or to the amount of users and only slightly related to the variety of services offered. We estimate that our clients will be from medium to big corporations because our “minimum” price will be rather high for a small corporation. Our pricing figures will range from 25,000$ through 100.000$ for each Expert System. Those amounts are rather big for the small firms budget but rather low for the medium and big firms involved in the massive captivation of Internet users.

 

These prices compete with “brute force” solutions. However the upgrading and maintenance of the Expert System are extremely convenient: from 25.000$ through 50.000$ per month independent of the site size and traffic, compared very advantageously with "brute force" updating and maintenance costs, highly dependent of volume and traffic, ranging from 100,000$ to 2,000,000$ monthly

 

 

Cost of Design Examples

 

A Portal with 40 sections, 4 Databases, 10 types of users/members services.

 

Brute Force Methodology (in months men)

 

The Internet searching process should demand nearly 6.000 sites analysis, 150 per section. One classical budget should be the following:

 

1. 40 sectionsx25 pages per section = 1.000 pages à 4 pages per day per programmer à 250 days programming à 5 months programming

2. Databases load, queries programming and tune up à 2 months programming

3. Services à 12 weeks programming à 3 months programming

4. Searching à 20 sites daily à 300 days searching à 12 months searching

5. Content Editing à 1 week per section à 40 weeks editing à 10 months editing

6. Web designing à 4 months designing

7. Administration System programming à 3 months programming

8. System Tune up à 2 months

9. Art Design expenses: 20.000$

 

Total: 41months men, 3.000$ per month in the average à 123.000$ + 20.000$ = 143.000$

 

With our methodology we should have

 

As an I-Website

 

1. Zero. They are built on the fly

2. The same: 2 months

3. The same: 3 months

4. The same: 12 months

5. 1.5 weeks per section à 15 months

6. 2 months

7. Zero. It is already done

8. 1 month

9. Thesaurus Design: 1 month

10 Art Design: 20.000$

 

Total: 36 months men, with the same 3.000$ in the average à 108.000$ + 20.000$ = 128.000$

 

 

Cost of Upgrade and maintenance

 

 

Brute Force Methodology

 

1 Webmaster à 5.000$

1 Chief Programmer à 4.000$

1 Programming Assistant à 2.000$

1 Chief Web Developer à 4.000$

Web Developing Assistants: 1 for each block of 10 sections à initially 4x2.000$ à 8.000#

Content analysts: 1 for each block of 5 sections à initially 5x3.000 à 15.000$

 

Total: 38.000$ per month initially

 

 

As an I-Website

 

1 Webmaster à 5.000$

1 Chief Programmer à 4.000$

1 Chief Wed Developer à 4.000$

1 Chief editor à 5.000$

Editing Assistants à  2 per 3.000$ à 6.000$

 

Total: 24.000$ per month for ever

 

 

 

Note: the actual costs of upgrading and maintenance of typical Portal are much bigger because they assign at least one coordinator/content analyst for each site “attraction”. That means in the example above nearly 143.000$ instead 38.000$.


I-Website Logic

 

 

Global Logic of the Expert System

 

The Chief Editor controls what UDA information (u/d/a, which stands for ups’, downs’ and alterations’) will be loaded into the Intelligent URL’s Database and what intelligent essence goes to the Thesaurus of the system via an Administrative Desktop pertaining to a Virtual Integrator which is not shown here.  The system delivers to the Portal users what they want (YGWYW) via a by default procedure which generates “on the fly” the Web pages through a GUI, Gateway Users Interface, creating a site presence by default.  Optionally the users could obtain their customized pages by means of their particular pattern (p’) instead of the by default pattern (p) ruled by the Chief Editor. At its time the Intelligent URL’s raw material was initially generated “off the Expert System” by the Chief Editor’s Staff.

 

 

 

 

 


 

 

 

 


Web Expert System – Overall View

 

Here we present the whole system with their components and their respective interactions.  The Chief Editor works with a team of people working virtually at distance through the Administrative Desktop of the Virtual Integrator. From the Intelligent URL’s Data Base it rules what to extract by default by means of the pattern p. The Chief Editor also rules the evolution of the Thesaurus (T) and the Thesaurus and the Database statistics suggest to the Chief Editor the changes that “should be done”.

 

The pattern p also rules the Content of the Guides (G), which by their nature are a privileged type of Intelligent URL’s. Users, members and the Chief Editor Staff are permitted to suggest any new URL and any modification and any claim against everything delivered by the system but only the Chief Editor, a human being, is authorized to make the upgrading, modifications and the maintenance.

 

The users under the Portal owner’s discretion could use the customizing option but always controlled via the Chief Editor. One important feature of the system is that even the most complex Databases could be administered with the same Administrative Desktop: White Pages, Commercial and Personal Databases could be made compatibles within the Intelligent URL’s format.

 

 

 

 

 


 

 


Intelligent URL’s filling

 

Approximately from each 60.000 documents we selected 1, in the graphic the one corresponding to an important site, the WTO, World Trade Organization.  From it we prepare the Intelligent URL with a Comment elaborated in base to keywords extracted from the Thesaurus, optionally with links within it. This Comment is headed by a set of information and statistical tags.

 

 

 

 


 


Detail of the Selection Process

 

 

Most of the Websites resumes provided by conventional searchers are from noisy through mediocre. Even an expert navigator with a “logical brush” is in danger of extracting deceiving, practically inexistent and noisy URL’s, ranging from bad through excellent in a 60.000:1 ratio.

 

 


 

Expert Systems Evolution

 

Each item of the main “Fixed” Subjects Index – Logical Tree- of the moment has a conditioned existence, sometimes ephemeral as a function of its “popularity”.  Each of those fixed subjects could be in its turn defined by a set of keywords of the Thesaurus and it’s frequent that many of these keywords are shared among several fixed subjects (frontier keywords) and the rest existing by itself (intrinsic keywords).

 

If the popularity measured by the sum of users calls are much higher than the fixed subjects mean or some other appropriate statistical gauge (over saturated keyword) it is a signal that perhaps the moment of “upgrade” to be considered as a fixed subject has come to it. For the contrary, if its popularity ranges from too low to zero this is a signal of a possible downgrade of it. The Chief Editor judges what to do assisted by both, the statistics of users calls and URL’s clicks within the Portal policies.

 

 



Preliminary Market Research

Concerning Intelligent Agents and Expert Systems

Warning!: This research is almost one and a half year old

 

 

Economic Intelligence

 

For this purpose we analyzed the following sites: www.wsj.com, www.zonaresearch.com and www.fuld.com.

 

El WSJ, Wall Street Journal has a dedicated site to the enterprise startup, with a Business Plan Tutorial and a Venture capitals Data Base backup. Its interactive intelligence organ is http://interactive.wsj.com where you may find everything concerning Economic Intelligence and what it is understood by “commercial intelligence” for big corporations in:

http://interactive.wsj.com/public/current/articles/SB898797428812242000.htm .

 

From all those sites we came to the conclusion that we could produce commercial intelligence for the following markets:

 

·         B to C: Business to Consumers: market intelligence

·         B to B: Business to Business: competitive intelligence

·         B to M: Business to Market: traditional marketing intelligence.

 

The site of Leon Fuld belongs to a prestigious consultant servicing the 500 big from Fortune. What they understand by competitive intelligence could be seen in its Forum: http://www.fuld.com/Forum/index.html

 

Regarding the Latin American (LA) market the intelligence could be offered to the enterprises and investors looking for investment in LA as much as investors and LA entrepreneurs who want to try fortune in the USA market.

 

 

New Ideas in the Net

 

The ZD Ideas: encompassing the whole spectrum

 

The old editorial company of Ziff Davis, www.zd.com, now belongs to the Japanese Group SoftBank Corporation of Masayoshi, owners of ZDNet, www.zdnet.com, COMDEX and Forum now merged at ZDEvents have recently launched ZDTV with a 24 hours channel dedicated to IT and Internet. It is advisable to take a look at its forecast for the next 20 years in  http://www.next20years.com/home.html and something about its history in http://www.zd.com/about/history.htm .

 

 

Virtual Communities

 

VC’s are growing faster than any perhaps driven by the global world phenomenon and the lack of money all over the world. For instance www.ebay.com is a general auction site with a terrific traffic: 1,500 million page views per month. It’s an example of an Internet boom created by a collections fan that only pursued to have a trustworthy place for buyers and sellers. Now has an asset of 3.800.000 members and 2.500.000 articles to sell in more than 2.600 categories with 250.000 Articles as daily movement.

 


This idea could take deep root in LA countries mainly in their high socioeconomic classes now steeping down towards poverty, selling antiques, art, jewels and fine furniture complementing with virtual barter communities suited for the huge populations of unemployed people. This depict to us the following interactive and explosive value chain:

 

Pymes (SMB’s) à Barter à Auction

 

 

Massive Membership

 

This is a current idea followed by many: A free offer of Home Paging and customized online services with the style of Myyourcompany.com in the line of MyYahoo, MyLycos.

 

 

Vertical Markets

 

One of the most important Corporations of this type of e-commerce solutions is www.csc.com, with a corporate staff of 50.000 professionals. The VM’s they have experienced are:

 

Aerospace
Automotive
Chemical & Energy
Consumer goods
Energy
Financial services
Healthcare
Manufacturing
Media

Miscellaneous (includes vertical markets
where CSC has a smaller presence)
Public sector
Retail/distribution
Telecommunications
Traffic and Transportation
Travel and hospitality
Utilities

 

Note: This company is an extreme example of a huge consulting firm covering the whole IT and Communications spectrum. In theory we could think of a small consulting firm covering that spectrum but only as a generalist consulting activity following the European model. Another extreme going to the lowest size should be to cover with excellence a very specific specialty.

 

 

Other successful examples

 

www.about.com, offer a service we could emulate close a B to C model. As compared with it the themes are not open and at random following the offering of the associate members but following a list of vacant themes presented by the site administration.

 

www.amazon.com:, an example of excellence on a very specific niche: the books consumer ecstasy according to its founder.

 

www.patents-tm.com, another example oriented to a tiny niche: brands, patents and copyrights.

 

www.tripod.com, a Lycos service: However it is only a guided directory of links

 


www.bechtel.com: a site belonging to one of the most important engineering-consulting firms of the world. It is a USA landmark and in despite of the steeping down process of the engineer consulting salaries all over the world and the proliferation of thousands of virtual engineering consulting firms they are still well positioned in the market. They guaranty professional excellence and unit of conduction and criteria three essential principles in the big projects arena.

 

www.webvan.com:, a food, prepared meals and catering super shopping with home delivery.

 

www.mindspring.com y www.mindspring.net , it’s an ISP now oriented to e-commerce and pursuing to bring AOL and other networks users in. They are offering rather expensive Pymes kits: from 75$ to 200$ a month.

 

An original idea is to offer ISP services to big Corporations to maintain their customers satisfied. They have to do nothing but paying for the plug in service. For instance GTE is offering a VISP, Virtual ISP service through its site www.gte.com allowing the big Corporations to bill the full Internet 24x7 service at 14$ (platinum) and at 11$ (bronze) monthly to their customers.

 

www.earthlink.com with 500,000 subscribers and 1,300 employees is one of the most successful ISP’s founding it in the great care of its customer service.

 

 

 

The carrot of the free Internet services

 

www.bigstep.com , believe or not it’s a Web design and Sales Front free service. This type of offer should sound incredible for the LA market. It’s oriented to Pymes (SMB’s, Small and Medium Businesses) guiding the customer via friendly wizards A similar service but a bit more professional is offered by the Intel firm www.icat.com. 

www.workz.com is in the same line as BigStep and Icat.

www.allbusiness.com, is offering full advisory services to Pymes.

 

 

This idea could be translated to our LA market working associated with financial institutions offering a full package of Pymes (SMB’s) services: credits, ISO 9000/14000 advise and commercial excellence models. This idea would be feasible because most of the LA Pymes have their legal and accounting procedures out of order. Most of them would register as members but only quite a few will be in condition of being an active full member, for instance to accede to credits. This failure could work on our sake and on their sake at the same time doing feasible what a priori look unfeasible because lack of money.

 

 

Example of proposal to a LA Banking Institution

 

Global trivial feasibility

 

Money out:

50.000 registered Pymes but not yet full members at a unit cost of 5$: 250,000$ of loss

5.000 registered full members at a unit cost of 100$: 50.000$ of loss

 

Total Loss: 300.000$ per month

 

Money in:

A LA mega site offering those kind of benefits would gauge not less than 30 million page views per month only in terms of publicity collects money in the order of 300.000$ per month at a bargain price of 1 cent per page view.


Byproducts of existing networks

 

Another idea is the selling of university and para university education and/or training networks, with or without issue of licenses. This is one of the By Products offered by Arthur Andersen, which celebrated an agreement with Computer Associates www.cai.com a big one of the soft industry to sell Corporate training using the well proven Arthur Andersen training network facilities.

 

www.u-know.com, is the Stuart Skorman site,  the man that sold its online video sales site by 100 million dollars. Skorman, an auto didactic man, is now implementing a new free education system as revenge against his infant sufferings handed by the classical teachers added to his dyslexia and hyperactivity. This is a giant market!.

 

http://learn.berkeley.edu, is the site of the University Extension Institute of the Berkeley University. Its courses are relatively few, expensive and rigid even though prestigious. In despite of that their revenue is extremely low.

 

http://zdu.com, is the site of the ZD Group extensively commented

 

.

 

e-commerce Tendencies

According to Forrester Research Group

 

 

B2B: from 43,000 million dollars year 1998 to 1,300,000 million dollars year 2003

B2C: from 7,800 million dollars year 1998 to 108,000 million dollars year 2003

 

And the most popular will be the ones oriented to VM’s, Vertical Markets of the type of www.verticalnet.com and www.aeneid.com .

 

 

Vertical Markets Hunting starts?

 

There are several companies that made an alliance with Borland and financial companies to accomplish that purpose. They offer to new VM’s, projects capital and association to implement a huge VM network.

 

 

The new concept of the Value Chains

 

This is a new idea in marketing presented by the Harvard Professor Michael E. Porter and concerns to the sequence of links going from the producer to the consumer, generally too many to share a gradually less margin. Let’s see the online selling of a book:

 

ISP à a search engine à an ad enterprise à a guide for good buy à an online seller àthe transportation enterprise going from the warehouse to the buyer home

 

And within that chain of the basic components: e-commerce, connectivity, content the whole margin is of only 12%!.

 

 

 

 

 

The new business of the startups!

The ideas of Joe Firmage

 

To adequately breed the Internet life cycle someone have to worry about the basement of the e-commerce, that is the new entrepreneurial projects destined either to boom or to die in the short.  Internet depicts a “winner takes all” type of market: the winner takes all and the eventual startup competitors just disappear. This particular behavior needs thousands of new projects to fuel the system, which is continuously devouring projects and ideas.

 

For each winner the system needs hundreds to dare the adventure but the game is not too much expensive in terms of investment and as a risk compensation the prize is immense related to other type of ventures. To put an example you must invest from 100,000 to 1 million in the average driving your idea: if the idea succeeds you win and you have to set up yourself to support the tremendous acceleration of the flight and if you fail, do not worry too much, at least you have got a valuable experience!.

 

For some thinkers the new American challenge consist in fueling the new ideas as the Founders did, promoting the startups, even creating big Corporations to accomplish that, talking about a portfolio of startups to diversify the total risk. Within this philosophy is operating IntendChange.com, www.intendchange.com, belonging to the Joe Firmage Group: US/CKS, www.uswebcks.com that has collected 2,000 million dollars to backup this giant undertaken.

 

They search original and bright ideas in the following target areas:

 

·         Important Brands decided to tap into Internet;

·         By Product Corporate ideas (spin off ideas), such as the above mentioned driven by Arthur Andersen about training networks.

·         Free Internet proposals, as it’s the project we are presenting here.

 

As a compensation for their services they keep from 10% through 20% of the assets/stock of the startup project. They advise to take into consideration the following tips:

 

·         People

·         Innovation

·         Focus

·         Startup speed

·         Minimum needed capital

 

If applied to our project as an exercise we have:

 

·         People: we may have it

·         Innovation: we got it

·         Focus: we are not yet fully focused: there are some doubts to clear

·         Startup Speed: we are going in that way.

·         Minimum needed capital: 360.000 for one year of operation

 

Is it easy or difficult to sell Expert Systems in the LA market?

 

Because this characteristic it should be easier to implement an expert system in the LA region that in USA but from the point of view of the firm curriculum the merit is comparable. For instance one could easily imagine the effort to sell an expert system to Altavista being an enterprise in the startup stage and it would be very risky to allocate all the resources to that goal. However if we success all the market will be open. On the contrary to sell an expert system to a LA newspaper or to an association of Pymes seems easier and if we success the merit will be extremely useful to sell a second system in USA or in Europe.


Mini Executive Summary

 

 

Purpose: Intelligent Agents is an Internet Consultant Company focused on the Design and implementation of Intelligent Agents for Internet sites and networks and as a direct byproduct the design and implementation of I-Websites, intelligent Websites with a minimum cost of upgrading and maintenance.

 

 

Products

 

a) Intelligent Agents Design and Implementation

b) Intelligent Web Sites Design and Implementation

c) Selling manufactured Intelligent Web Sites

d) IT General Services

e) Administration and/or co-Location of Intelligent Web Sites

 

At present we have built a huge I-Website, as a living demo of the convenience and economy of our solutions. As a real house made with a new technology our living demo will speak by itself more than one million words, so we are going to describe it briefly. We build “Internet Intelligent Houses” at half the price, with unlimited life cycle and with a minimum cost of operation. 

 

 

Our strategy to overcome the “dot com” crisis

Almost universally the dot com is suffering an excessive cost of a massive presence: Portals, Platforms, Directories, Yellow Pages, in order to captivate and to maintain their visitors need to offer them a friendly and efficient YGWYW, You Get What You Want interface but this has proven to be a very troublesome and inefficient task. The creation and maintenance of the information databases are a continuous and exponential drainage of money:

Meager revenues: actual “Internet Houses” are far form their economic break-even point. The sites owners that were confident to get the break-even based on publicity failed spectacularly.

 

Our Strategic approach to this crucial problem:  Accepting that Internet is a global phenomenon that will continue growing and growing at its same historical pace to captivate people we have either to lower significantly our per capita cost no matter how or to devise a combined strategy lowering costs and looking for others type of revenues as well.

 

What then we should do to take profit of this revolutionary features?. We could freely build “Commercial Houses” in the net with enough power to gather and host millions of persons as long we offer them valuable information and knowledge within a YGWYW interface. These masses will we our main assets. To do what?: well, for instance, e-Commerce!. In the near future Internet profit will come out from users transactions of goods, services and intelligence, being the publicity secondary revenue.

 

 

Enciclopedia latinoamericana, our living demo hosted in http://www.aunmas.com, is a Spanish Portal, that actually have more than 40 sites and is continuously upgraded by a staff of only three and a half persons.  It was conceived as a General Knowledge Facilitator, initially addressed to Spanish Speaking people from Kinder to University, absolutely scalable, with the inherent glamour of the new technologies, and looking like written for only one person.

 

In addition with an unprecedented low cost of operation, upgrading and maintenance, in the order of ten times less than comparable Internet Portals. In fact a decisive approach to overcome the "dot com" crisis.


Key facts of our I-Websites

 

1. The maintenance is extremely easy and inexpensive.

2. The growth is trivial, along evolutionary axes and all branches and leaves interrelate among each other.

3. e-Assets Protection:  their architecture makes them hard to steal by robots and by copy-and-paste procedures.

4. Their databases are extremely simples in their architecture with very straightforward queries.

5. New sections and /sites are easily added keeping the general look and feel.

6. Full capabilities to integrate e-Commerce on them:

7. Concerning our demo product, the Encyclopedia, we may depict a general program to fully cover the knowledge needed, in our case from Kinder to the University taking into account that the integration via Internet is by far faster and less expensive than by conventional methods.

8. Easy and fast creation of new major subjects:

9. Without Intelligence there is no sound business. A big mistake of the dot com was trying to finance the extremely high costs of maintenance based only in publicity, without compensatory intelligence byproducts.

10. Unlimited intelligence byproducts: Synthesis of real intelligence as a by-product of our actual proprietary I-Website or extracted from others made for our customers.

11. Autonomy. In our sites the way is open to almost autonomous auto indexed I-Websites, that is with major indexing emerging directly from the man machine inter activity resembling a friendly democratic Utopia.

 

Outstanding cost benefit ratios, for instance, a mass of 1 million users with a 50,000$ per month budget, or in terms of publicity: 1000 pages view per dollar. That means the possibility to cut to one tenth the actual publicity market costs, making feasible and easy to get the economic break even point only speaking in terms of publicity, even laying outside more fruitful benefits like sponsoring, selling and/or mediation commissions, intelligence by products selling and subscriptions, etc.

 

 

Financial Requirements

 

We have to present our methodology to the Internet community in Forums, Congresses and the most important magazines. In parallel we have to present it to a set of strategically selected set of firms, the ones that failed trying to economically break-even e-Commerce sites and new startups.

 

What we urgently need is a marketing professional with a minimal budget to make us known within the market. Complementary it would be highly desirable to reinforce the daily operations.

 

 

We need $360,000. We offer 40% of our equity as partnership compensation. As an outcome of the investment our investor/s could probabilistically expect

 

·         40% of $603,000 at the end of the2nd Q of the 1st year (as a result of the I-Website sell).

·         $137,760 in addition at the end of 2nd year (as a result of Consultant operation).

·         They remain owners of a business that generates from the 3rd year onward 48% of the "virtual" investment of the original recovered $ 360,000.

 

Current state of the Project

 

The Intelligent Agents business is closely related to its major achievement, because it depicts the methodology and ideas developed by the Consultant team. In its actual Version 1.0 is able to handle more than 50,000 daily users. The aunmas.com project started in August 1999.

 

Owners, Principal and Key Personnel

 

The Principal is Juan Chamero that owns approximately 70% of the equity shares and three partners that own the remaining 30%. The key personnel are The Webmaster Daniel Chamero, the Chief programmer Matías Benidorm, the Web Developer Nicolás Chamero and Alberto Abbatte, one of the partners, that acts as Marketing Assistant. The Principal has agreed to donate a substantial part of their equity to the key personnel.

Portal Models

Warning!. This document is one and a half year old

 

Business to Customers model description

 

As B to C firms could become a significative part of our clientele we have to know well enough the whole process to facilitate them the massively captivation of customers. We depicted here the main components: the Web, the users/members and the site where from they serve the users. Basically three B to C matches are produced in this market that defines the commercial strategy namely:

 

 

Services, membership ó publicity, sponsors

Individual users, small businesses ó editorial business, small businesses

Enterprises, Governments ó economic intelligence

 

 

Our clients could obtain the benefits of a full strategy if and only if they have a mechanism to extract high quality information from Internet, let’s say e-Commercial Intelligence. We will see that it should be always possible with our Expert Systems, depicted here in a rather cryptic graphic way.

 

 

·          The service attracts users and the traffic attract sponsors and publicity

·          The massive users market justify an editorial business of Guides and Tutorials

·          The generated intelligence via the traffic makes possible to sell it to both, private and government sectors

 

 

 

 

 

 


“Anatomy Dissection” of a Portal designed as an Expert System

 

 

All the information and knowledge is loaded in a Database of Intelligent URL’s ó Thematic Virtual Library. Within it the Expert System generates a set of Guides and Tutorials by main subject.

Over this core it has two or three shells, namely:

 

Online Information

Online Services

Online Utilities

 

It's not represented here the “hidden” shell that generates the “on the fly” pages. The DNA or “genetic map” of the Expert System: the Thesaurus is represented here in red.

 


Marketing alternatives of an Expert System Portal

 

We depicted here the main income sources of an Expert System Portal: Online Services, Online Information and Online Utilities provides the classical revenues fundamentally derived from Pages View’s marketing. The differentiation arises with the Intelligence easily extracted from the Database and from the intelligent interactions machine ó users/members. Another differentiation comes as result of the low costs of upgrading and maintenance of all the shells implemented which makes possible the offering of a wide spectrum of services at very low unit cost.

 

 


New business opportunities in the Web

 

Here we present a matrix of possible outcomes (columns) against type of service (rows) offered to users/members. We could see that the new Vertical Markets are mainly fueled by services. Intelligent Databases and Guides fuel outcomes such as business prestige, that’s the case of The Economist. The pair: services and utilities fuel most of actual business outcomes. The role of the online information as revenues activator is doubtful.

 



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